eCommerce Matters

Nov 13 2023 57 ep. 46 mins 1
eCommerce Matters Podcast artwork

eCommerce Matters is the world's leading ecommerce pricing podcast, brought to you by BlackCurve. Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their Google Shopping performance.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Ep. 057 - Mastering Black Friday & Cyber Monday: The Ultimate Last Minute Cheat Sheet

Nov 13 2023 28 mins  
Join Philip Huthwaite, Founder and CEO of BlackCurve, on the latest episode of eCommerce Matters, the world's leading eCommerce pricing podcast. Episode 57, "Mastering Black Friday and Cyber Monday," unveils the ultimate last-minute cheat sheet for success during the upcoming promotional frenzy. Philip is joined by a panel of industry experts, including Adam Pearce (

Ep. 056 - Create a Winning Pricing Strategy for Black Friday & Cyber Monday in Ten Easy Steps

Oct 26 2023 28 mins  
In this episode, titled "Create a Winning Pricing Strategy for Black Friday and Cyber Monday in 10 Easy Steps," Philip Huthwaite, Founder and CEO at BlackCurve, and Dr. Rob Horton, Chief Product Officer at BlackCurve, share valuable insights on how retailers can thrive during the high-stakes Black Friday and Cyber Monday shopping season. The hosts dive into ten essential

Ep. 055 - Going Global: International Pricing with BlackCurve

Sep 26 2023 33 mins  
In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries. BlackCurve has successfully launched its services in eight new countries, spanning three major regions: Australasia: Australia and New Zealand (2 countries) The Americas: Brazil and Canada (2 countries) Europe: France, Italy, Spain, and The Neth

Ep. 054 - Cracking the Code of Google Shopping Pricing

Sep 15 2023 44 mins  
In this episode, we look at where prices appear on Google Shopping. We look at why pricing is so important to success on Google Shopping. We discuss how to identify if your prices are competitive. We introduce BlackCurve.com/FREE to help you find out quickly if pricing is holding back your Google Shopping performance. Top tip - we recommend listening to Episode 53 before this episo

Ep. 053 - Cracking the Code of Google Shopping Visibility

Aug 24 2023 54 mins  
In this episode we guide eCommerce companies through the steps needed to ensure they maximise their visibility on Google Shopping. We start by looking at why Google Shopping is important in the first place to eCommerce companies, and what we mean by Google Shopping visibility. We briefly touch upon how to get your products listed on Google Shopping. We provide a 5-step health-check

Ep. 052 - What You Need to Know About Google Shopping Conversion

Aug 03 2023 45 mins  
In this episode we cover the typical Google Shopping journey, both from the perspective of the eCommerce Merchant setting up the feed, as well as the end consumer. We then explore two Google Shopping optimisation techniques that are often missed: 1. How to improve Google Shopping Visibility 2. How to improve Google Shopping Conversion with competitive pricing. Both of these opti

Ep. 051 - Product Matching: Explained

Jul 19 2023 44 mins  
At BlackCurve, we often get asked: "how do you automatically find matches so quickly?". Well, we’re going to tell you how! We won’t give the crown jewels away, but a bit of a tease. Demystify the process. We will cover: What is product matching? Why getting it right is so important. Different product matching methods. The future of product matching. Hosted by P

Ep. 050 - Profit Wizards: Mastering Pricing Intelligence

Jul 06 2023 43 mins  
Learn how to stay ahead of competitors with pricing intelligence software. In this episode, we will cover: - What is pricing intelligence and why do you need it? - The benefits of using pricing intelligence software. - How to choose the right pricing intelligence tool for your business. - Paid vs free pricing intelligence tools: Which is right for you? Hosted by Philip Huthwaite, C

Ep. 049 - Psychological Pricing Advantages & Disadvantages

Jun 28 2023 47 mins  
In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy. Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses un

Ep. 048 - Everything you ever wanted to know about RRP

Jun 16 2023 45 mins  
Discover the meaning and significance of RRP price (Recommended Retail Price) and gain insights into its role in pricing strategies. We'll cover: What is a Recommended Retail Price (RRP)? What is the difference between RRP and MRP? Why is the RRP important to know? How is the RRP price used? The rules for RRP pricing Will there be a time to go below the RRP? Will there be a ti