Ecommerce: The Hammersley Brothers Ecommerce Podcast

Mar 05 2025 100 ep. 41 mins 77
Ecommerce: The Hammersley Brothers Ecommerce Podcast artwork

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

  Business
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Heaven vs. Hell: The Secret to Selling More on Your Ecom Store

Mar 05 2025 34 mins  
Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way. We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward

Ecom Pulse Check - Maximizing Your Profit by Managing What You Look at Daily, Weekly, Monthly, and Quarterly

Feb 26 2025 37 mins  
Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t! Discover: • Why looking too much at stats will drive you crazy • What to do daily, weekly, monthly, and quarterly to ensure your growth • How do you know you are on track when the numbers don't move as fast as you want and need to This is a look at the science of e-commer

How to Make Your eCommerce Business More Nimble & Profitable (Avoid These Costly Mistakes)

Feb 19 2025 43 mins  
In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth. What You'll Learn: • How to reduce costs and streamline operations• The biggest factors making your finances slow and unresponsive• Simple tweaks to stay agile & competitiv

Your Bounce Rate Sucks & Why It's Not Important

Feb 05 2025 39 mins  
In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecomm

Ecommerce Business Design

Jan 29 2025 36 mins  
In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.🚀 Free Workshop Next Week! 🚀We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! h

Add To Cart Rate: Does It Still Matter?

Jan 22 2025 33 mins  
In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full). P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and

Ecommerce Predictions For 2025

Jan 10 2025 37 mins  
This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.u

Ecommerce: The Profit Velocity KPI

Dec 18 2024 29 mins  
In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk

Ecommerce: Listeners Questions Podcast

Dec 12 2024 45 mins  
In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:/

Ecommerce: Black Friday Debrief

Dec 04 2024 26 mins  
In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten. Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business