Escape Velocity

Feb 12 2024 40 ep. 48 mins 9

Escape Velocity Podcast artwork

A podcast about two developers trying to build profitable businesses. Hosted by German Velasco and Sam Selikoff.

Business Technology

Copy RSS

Subscribe on Podcast Addict

Start with the title

Feb 12 2024 57 mins

Sam gives us an update on how his marketing cycle is going, what he's focusing on, and why he's starting with the title. German shares a slight detour into open source and prepares for his 6-week cycle to improve his Testing LiveView offer. Testing LiveView Build UI

Minimize regret, maximize marketing

Feb 06 2024 45 mins

German talks about where he wants to be at the end of 2024 and the importance of a singular focus. Sam talks about Build UI's latest course launch and his upcoming work cycle on marketing.

Sleeping Easy with Tyler Young

Nov 21 2023 40 mins

We have a guest! Tyler Young joins German to talk about his new venture: Sleep Easy -- a proactive website monitoring tool that alerts users before issues happen! Tyler shares the story of why he chose this venture, how he's winding down his regular job to focus full time on Sleep Easy, his hopes and goals, current problems, and more. And if you want, you can follow Tyler's journey

Why film studios don't market old movies

Nov 12 2023 52 mins

Sam talks about the launch of Build UI's fourth course, the importance of pre-launch marketing, and plans for Build UI's next course. German talks about potentially adding sponsorships to Elixir Streams, asking the Elixir community about what course they'd like to see him make next, and building an audience.Links:- Build UI's newest course on Remix- Sam's talk at Next.js Conf- Elix

Why would it work this time around?

Oct 17 2023 57 mins

German and Sam are back! Sam answers a question on why he thinks making courses with deadlines will work this time around. German then shares his two potential plans of action: building another course, or curating Elixir content in his Elixir Streams website. Sam pushes back to make sure German deliberately chooses a goal for whichever activity he pursues next.Links:Build UITesting

Marketing campaigns, not flywheels

Oct 10 2023 51 mins

Sam tells German about his new idea for scoped marketing campaigns, the difference between YouTube videos and Build UI lessons, scoping new course launches to a month, and lifetime pricing vs. course bundles.Build UI's Lifetime membership sale page: https://buildui.com/pricingTwitter: German, Sam

A whirlwind tour of what Peter is doing (with Peter Ullrich)

Oct 04 2023 38 mins

This week we have a guest, Peter Ullrich! German and Peter chat as Peter talks about the numerous side-projects he's had through the years and shares lessons learned about creating a book, a course, and a couple of small apps. Finally, we get a glimpse into what he's working now -- his most ambitious project yet. Peter's book: https://pragprog.com/titles/puphoe/building-table-views

Stop overthinking and start creating

Sep 19 2023 46 mins

German talks about ElixirConf and his talk, and considers whether he wants to focus on more info products next. Sam gives an update on Build UI, and talks about how he and Ryan need to stop overthinking their process so they can create more content.Twitter: German, Sam

The power of pairing

Aug 15 2023 47 mins

Sam and German talk about how much money Build UI and Testing LiveView have made this year. Sam shares how pairing has been great for him and Ryan. German and Sam discuss the importance of thumbnails and titles for YouTube videos. German touches on what he wants to do next.

Having a growth mindset

Jul 25 2023 35 mins

Sam and German are back! Sam shares an update on course progress, when Build UI will raise prices, and his focus on creating videos faster. German talks about his two areas of focus for the coming months: courses and a conference talk. He shares his new approach on researching material for a course. Then, they dive into a conversation about having a growth mindset – focusing on e