FIR Interviews

Feb 26 2025 70 ep. 31 mins 3
FIR Interviews Podcast artwork

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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Steve Rubel on AI, Media Analytics, and the Future of PR

Feb 26 2025 40 mins  
For nearly 20 years, Steve Rubel was a key figure at the global public relations and marketing consultancy firm Edelman, shaping its approach to media strategy and digital communication. A pioneer in blogging and digital PR from the early 2000s, Steve has long been at the forefront of emerging media trends, helping businesses navigate the ever-evolving landscape of content, journal

Silvia Cambie on AI’s Overlooked Role in Communication

Feb 07 2025 32 mins  
How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator with deep expertise in journalism, internal communication, and AI-driven change management. Much of the conversation around AI in communication has focused on generat

Exploring AI’s Future in PR with Martin Waxman

Jan 08 2025 50 mins  
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas to crisis management and ethics, the discussion highlights opportunities and challenges for PR professionals. Martin shares insights from his academic research and Link

Trends, AI and Authenticity in Internal Comms with Monique Zytnik

Nov 06 2024 45 mins  
In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains, r

FIR Interview: Ezri Carlebach on Speculative Fiction in Business

Sep 10 2024 38 mins  
In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex challenges, including the ethical

FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement

Aug 12 2024 47 mins  
AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establish ethical guidelines and robust systems to prevent the spread of misinformation. In this FIR interview with Pete Pachal, founder and C

FIR Interview: William Beutler on PR and Wikipedia

Mar 07 2024 36 mins  
Google searches link to Wikipedia more than any other website. It is the largest and most-read reference work in history. It is consistently ranked as one of the 10 most popular websites in the world, and as of 2024 is the fifth most visited website on the net. Wikipedia is also one of the richest sources of information for AI training models. With all those eyes on Wikipedia, it�

FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities

Dec 29 2023 57 mins  
Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators’ work — and whether communicators are at risk of being replaced by AI. Shel is solo in this episode, so he intervi

FIR Interview: Radina Russell on Edelman’s “Future of Corporate Communications” Study

Nov 09 2023 27 mins  
The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organizational communication. The report revealed that Chief Communication Officers (CCOs) now spend nearly 20 percent of their time counseling CEOs on issues unrelated to

FIR Interview: Bob Dilenschneider on Power and Influence

Jul 14 2023 27 mins  
Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to launch his latest work, “The Ultimate Guide to Power and Influence: Everything You Need to Know,” whic