The FIR Podcast Network Everything Feed

Dec 13 2024 100 ep. 31 mins 207
The FIR Podcast Network Everything Feed artwork

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.

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FIR #439: Agentic AI Tops Digital Trends for 2025

Dec 13 2024 19 mins  
There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don’t use lightly) work in 2025. The frontier AI models — ChatGPT, Gemini, Claude, Llama, and a few others — have captured imaginations and led to various uses throughout the bu

ALP 253: Should your agency charge new clients a startup fee?

Dec 09 2024 18 mins  
In this episode, Chip and Gini discuss the complexities of pricing strategies for agency engagements. They explore whether agencies should charge more upfront for initial work, the importance of consistent revenue, and creative approaches to managing client expectations and financials. The conversation emphasizes understanding client perceptions and the necessity of knowing one’s

FIR #438: Google’s AI Overviews Are Upending SEO

Dec 04 2024 15 mins  
It doesn’t seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many people are reading the AI Overview and calling it quits — they never click a link to visit a website. That’s concern

FIR #437: AI Takes Root in the Workplace

Dec 02 2024 91 mins  
Research finds that corporations no longer see AI as a novelty; it’s a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of “For Immediate Release,” Neville and Shel review new research about AI’s place in the business world and among employees. Also in this episode, we tak

FIR #436: Nothin’ But Bluesky (and TikTok and Threads and Instagram and WhatsApp…)

Nov 27 2024 22 mins  
Bluesky — the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk’s X — had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she couldn’t, but she could create a new social network based on a new federation protocol called AT, a decentralize

ALP 252: Strengthening your PR agency’s role in business decisions

Nov 25 2024 18 mins  
In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, learning from each other, and navigat

Circle of Fellows #110: Executive Communication

Nov 21 2024 59 mins  
Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 installment of Circle of Fellows, our panel explored executive communication challenges like rebuilding institutional trust in an era

FIR #435: Physical Presence is Not a Collaboration Magic Bullet

Nov 20 2024 19 mins  
When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that result from serendipitous encounters between employees. They also point to the need to boost productivity. The problem with these arguments is that the evidence does not support them. In this short midweek FIR episode, Neville and Shel look at one financial se

ALP 251: What to do when clients don’t get your agency what it needs to succeed

Nov 18 2024 22 mins  
In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes the need for agencies to be proacti

FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election

Nov 13 2024 20 mins  
Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcasts held sway. In this short midweek FIR episode, Neville and Shel break down the reports and discuss the impact on communicators far beyond the election and politics. Links from this ep