Grow Your Practice Podcast

Dec 13 2024 258 ep. 34 mins 160
Grow Your Practice Podcast artwork

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

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5 Ways to Diversify Marketing and Get More Patients

Dec 13 2024 30 mins  
Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Le

Nailing Your Workshop Close: Grow Your Practice LIVE Ep 24

Dec 06 2024 20 mins  
In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments. Madden also covers various closin

From Chaos to Clarity: Designing Workshop SOPs That Work: Grow Your Practice LIVE Ep 23

Nov 29 2024 37 mins  
In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard operating procedure (SOP) and scoreca

Surviving the Squeeze: Thriving Amid Rising Costs with Scott Gardner

Nov 22 2024 46 mins  
Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association.

Understanding 2025 Medicare Cuts Final Rule with Mary Daulong

Nov 22 2024 68 mins  
In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and i

So, You Have A Workshop. Let’s Fill Those Seats: Grow Your Practice LIVE Ep 22

Nov 15 2024 18 mins  
In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and p

3 Ways to Have Your Best Workshop Ever: Grow Your Practice LIVE Ep 21

Nov 08 2024 33 mins  
In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five mi

Hiring & Retention: The #1 Problem We Heard at PPS: Grow Your Practice LIVE Ep 20

Nov 01 2024 27 mins  
Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outl

20% Growth Year After Year with a Multidisciplinary Approach with Jack Zuckerman

Oct 25 2024 38 mins  
Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modali

How Our Pelvic Floor Marketing Funnel Almost Didn't Happen: Grow Your Practice LIVE Ep 19

Oct 25 2024 22 mins  
In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies