Grow Your Practice Podcast

Nov 01 2024 251 ep. 34 mins 161

Grow Your Practice Podcast artwork

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

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Hiring & Retention: The #1 Problem We Heard at PPS: Grow Your Practice LIVE Ep 20

Nov 01 2024 27 mins

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outl

20% Growth Year After Year with a Multidisciplinary Approach with Jack Zuckerman

Oct 25 2024 38 mins

Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modali

How Our Pelvic Floor Marketing Funnel Almost Didn't Happen: Grow Your Practice LIVE Ep 19

Oct 25 2024 22 mins

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies

How to Handle Insurance Companies That Stink: Grow Your Practice LIVE Ep 18

Oct 18 2024 29 mins

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn

6 Steps for a Direct to Consumer Marketing System: Grow Your Practice LIVE Ep 17

Oct 11 2024 19 mins

Six Steps to Create a Direct-to-Consumer Marketing System for Your PracticeIn this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling),

3 Ways Chiropractors Are Selling High Value Cash Packages Without Discounting

Oct 04 2024 53 mins

Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration wi

What Wins in Private Practice Marketing Every Time: Grow Your Practice LIVE Ep 16

Oct 04 2024 20 mins

Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice o

#1 Single Biggest Pitfall for Building Branding Awareness for Your Practice Marketing: Grow Your Practice LIVE Ep 15

Sep 27 2024 20 mins

n this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over traditional branding and provides

Top 3 Marketing Mistakes Private Practice Owners Make: Grow Your Practice LIVE Ep 14

Sep 20 2024 20 mins

Top 3 Marketing Mistakes Private Practice Owners Make | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he discusses the three biggest marketing mistakes private practice owners make. This episode dives into the critical aspects of marketing, including market-message-media alignment, focusing on the patient's needs rather than self-

Grow from $2,000 to $18,000 Monthly by Planning for Profitability: Grow Your Practice LIVE Ep 13

Sep 13 2024 36 mins

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into creating a plan for profitability in private practice. Madden explains the concept of the 'flywheel' for continuous growth and draws parallels to Amazon's success. He details the steps clinicians can take to diagnose and treat patients efficiently, and