GTM Confessions

Mar 28 2025 11 ep. 25 mins 1

GTM Confessions Podcast artwork

Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.

Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.

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GTM Advice with Maureen West

Mar 28 2025 4 mins

In this GTM Advice episode, Maureen West, VP of Marketing at Brillion, answers a fast round of questions and shares her go-to-market advice with you. Check out how Maureen answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive

Product Marketing Should Report to the CEO

Mar 24 2025 51 mins

Product marketing is one of the most misunderstood roles in SaaS. Most companies avoid hiring the role until they’ve achieved millions in ARR. There is an ongoing debate on where product marketing should lie with the most common answers being product or marketing. Product marketers are often seen as the creators of countless slide decks and old-school sell sheets. It’s an inter

GTM Advice with Kate VanLue

Mar 21 2025 11 mins

In this GTM Advice episode, Kate VanLue, VP of Revenue at AudiencePlus, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kate answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive i

Truth About Being a Start-up Sales Leader

Mar 17 2025 46 mins

Working at a start-up is challenging…no matter the role. It’s kinda like flying in a plane while the plane is still actively being built. Definitely not for the faint of heart. And the pressure is even higher for sales in a start-up because the company literally lives or dies based on revenue. So, what does it take to be successful in a sales role at a start-up> That’s why

GTM Advice with Wes Bush

Mar 14 2025 3 mins

In this GTM Advice episode, Wes Bush, Founder and CEO of ProductLed, answers a fast round of questions and shares his go-to-market advice with you. Check out how Wes answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immed

Secrets to Product-Led Growth (PLG) Success

Mar 10 2025 49 mins

Countless new software companies are launching every single day, making the market more commoditized than ever before. It’s more expensive than ever to acquire new customers using a traditional sales-led motion. And customers expect the ease of a Netflix-like experience. So, what’s the answer? Enter product-led growth (PLG). Using a product-led strategy, a company uses its prod

GTM Advice with Jillian Hoefer

Mar 07 2025 4 mins

In this GTM Advice episode, Jillian Hoefer, Senior Content Marketing Manager of UserEvidence, answers a fast round of questions and shares his go-to-market advice with you.

Setting the Record Straight About Content Marketing

Mar 03 2025 52 mins

Blog posts. Ebooks. Webinars. Podcasts. And the list goes on and on. There are so many different ways to create content today and distribute it. Oftentimes, we tend to think of content marketing success as hitting the publish button on a new piece of content. The reality is that content marketing isn’t about publishing new content all the time. It’s about growing mindshare. Tha

GTM Advice with Mason Cosby

Feb 28 2025 5 mins

In this GTM Advice episode, Mason Cosby, CEO of Scrappy ABM, answers a fast round of questions and shares his go-to-market advice with you.

Navigating Product Market Fit and Account-based Marketing

Feb 24 2025 49 mins

Product market fit. Account-based marketing (ABM). Ideal Customer Profile. Target Accounts. These are the most critical and talked about topics for go-to-market leaders. And they’re also most misunderstood and oftentimes poorly executed. That’s why we’re talking with Mason Cobsy, CEO of Scrappy ABM. Mason has built scrappy marketing programs that deliver millions in revenue.