GTM Confessions

Apr 18 2025 16 ep. 29 mins 1

GTM Confessions Podcast artwork

Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.

Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.

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GTM Advice with Lindsay Tjepkema

Apr 18 2025 3 mins

In this GTM Advice episode, Lindsay Tjepkema, Founder at Human Brands Win, answers a fast round of questions and shares her go-to-market advice with you. Check out how Lindsay answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immedia

Demand Doesn’t Exist Without a Brand

Apr 14 2025 51 mins

Every marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand especially when the company is first starting. They prefer that all marketing activity be focused on demand generation. This sets up the etern

GTM Advice with Connie Glover

Apr 11 2025 8 mins

In this GTM Advice episode, Connie Glover, GTM Strategist and Master Storyteller at CMarie Marketing Studio, answers a fast round of questions and shares her go-to-market advice with you. Check out how Connie answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited r

Impossible Expectations of Marketing

Apr 07 2025 59 mins

How did we get there? Marketing has gone from being responsible for building brand awareness to now being responsible for almost every interaction from when a prospect first hears about your brand until they are a qualified opportunity and passed along to the sales team. More responsibilities with higher expectations, but rarely a significant increase in resources. That’s why we�

GTM Advice with Jack Wilson

Apr 04 2025 9 mins

In this GTM Advice episode, Jack Wilson, EVP of North America at amplify5, answers a fast round of questions and shares her go-to-market advice with you. Check out how Jack answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate

Navigating the Evolving Role of the CRO: How to Manage Expectations and Drive Realistic Growth

Mar 31 2025 59 mins

How do you balance a changing buying process, countless technologies to use, unrealistic expectations, and an extremely crowded market? That’s the challenge facing Chief Revenue Officers (CROs). Not to mention that there seems to be significant debate about what the role of CRO actually entails and where CROs should focus their attention. That’s why we’re talking with Jack Wi

GTM Advice with Maureen West

Mar 28 2025 4 mins

In this GTM Advice episode, Maureen West, VP of Marketing at Brillion, answers a fast round of questions and shares her go-to-market advice with you. Check out how Maureen answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive

Product Marketing Should Report to the CEO

Mar 24 2025 51 mins

Product marketing is one of the most misunderstood roles in SaaS. Most companies avoid hiring the role until they’ve achieved millions in ARR. There is an ongoing debate on where product marketing should lie with the most common answers being product or marketing. Product marketers are often seen as the creators of countless slide decks and old-school sell sheets. It’s an inter

GTM Advice with Kate VanLue

Mar 21 2025 11 mins

In this GTM Advice episode, Kate VanLue, VP of Revenue at AudiencePlus, answers a fast round of questions and shares her go-to-market advice with you. Check out how Kate answered the following questions: What is the biggest go-to-market challenge that exists today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive i

Truth About Being a Start-up Sales Leader

Mar 17 2025 46 mins

Working at a start-up is challenging…no matter the role. It’s kinda like flying in a plane while the plane is still actively being built. Definitely not for the faint of heart. And the pressure is even higher for sales in a start-up because the company literally lives or dies based on revenue. So, what does it take to be successful in a sales role at a start-up> That’s why