Impact Pricing

Nov 01 2024 500 ep. 12 mins 184
Impact Pricing Podcast artwork

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Blogcast: Better Stories, Better Pricing

Nov 01 2024 2 mins  
This is an Impact Pricing Blog published on August 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/better-stories-better-pricing/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] Link

The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos

Oct 28 2024 29 mins  
George Boretos has over 25 years of professional experience in leadership positions in the enterprise software market, a deep understanding of AI technologies, and a successful journey as an entrepreneur launching three startups and raising $9mn in Seed & Series A funding, working with Fortune 500 and other customers worldwide. His most recent endeavor, FutureUP, brings in this exp

Blogcast: Evils of Behavioral Economics

Oct 25 2024 2 mins  
This is an Impact Pricing Blog published on August 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/evils-of-behavioral-economics/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] Link

Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume

Oct 21 2024 33 mins  
Stephen Plume has more than 20 years of success in venture, executive leadership, and consulting. He is a General Partner of an early-stage venture fund since 2019, driving business strategy and coaching executives in the portfolio. In this episode, Stephen discusses how AI is shifting pricing models from human-based to consumption-based metrics. He emphasizes the importance of ide

Blogcast: Value-Based Pricing – A Simple Definition

Oct 18 2024 4 mins  
This is an Impact Pricing Blog published on August 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-based-pricing-a-simple-definition/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactprici

Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson

Oct 14 2024 31 mins  
Barrett Thompson is a firm believer that applied advanced math and data science can significantly improve customer lifetime value. For more than 25 years, he has helped Fortune 500 companies improve profitability and grow revenues by delivering science-based, optimized decision models. He has found that relying on the accuracy and objectivity of predictive models to guide daily dec

Blogcast: Value Is Created Twice

Oct 11 2024 3 mins  
This is an Impact Pricing Blog published on August 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-created-twice/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving: Email: [email protected] LinkedIn: ht

Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang

Oct 07 2024 29 mins  
Claire Wang helps startup founders and solopreneurs pick a pricing model that ensures their long-term success. In this episode, Claire shares her journey of transitioning into her own consulting practice after her corporate job. She talks on the misconceptions about pricing, how people mistakenly equate pricing with just setting a price point when it's all about understanding custo

Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?

Oct 04 2024 2 mins  
This is an Impact Pricing Blog published on August 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/southwest-airlines-new-seating-strategy-a-billion-dollar-decision/ If you have any feedback, definitely send it. You can reach us at [email protected]. Now, go make an impact. Connect with Mark Stiving:

Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung

Sep 30 2024 28 mins  
With over six years of experience as a leader in marketing operations, Nathan Yeung helps mid-market businesses build, enhance, or support their marketing functions and drive value creation. As the Vice President, CMO Services at Find Your Audience Marketing Partner, he leads teams of marketing managers, graphic designers, media buyers, coordinators, and freelancers to develop and