Marketplace Academy

Jan 30 2024 33 ep. 20 mins 8

Marketplace Academy Podcast artwork

The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.

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Bonus: Introducing the new Sharetribe

Jan 30 2024 9 mins

Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder

S03E06: Link building for marketplaces

Dec 19 2023 25 mins

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.Article available at:Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G.

S03E05: Keyword-targeted content marketing for marketplaces

Dec 12 2023 21 mins

In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.Article available at:Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blogTopic Cl

S03E04: Keyword research for marketplaces

Dec 05 2023 26 mins

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.Article available at:Keyword research for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterThe Advanced Guide to Keyword Clustering, Tom Casano, MozDomain Auth

S03E03: Technical SEO for marketplaces

Nov 28 2023 35 mins

This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.Article available at:Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Technical SEO, The Beginner's Guide to SEO, MozSEO Learning Center, MozTechnical SEO, Ahrefs BlogTechnical SEO, Semrush BlogWhat Are Title Tags? How

S03E02: Opportunities and challenges of marketplace SEO

Nov 22 2023 17 mins

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.Article available at:Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy Sources and further reading:What Crawl Budget Means for Googlebot, Google Search CentralSpam policies for Google web search, Google Search CentralDuplicate content: Causes and solutions, Joost

S03E01: Marketplace SEO – The complete guide

Nov 14 2023 18 mins

This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge.Article available at:Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy Sources and further reading:How

Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray)

Feb 06 2023 33 mins

For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK.Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail yo

Bonus: Weave SEO into your marketplace right from the start with Michael Caldwell (Petworks)

Jan 16 2023 42 mins

Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned

Bonus: SEO can drastically improve a marketplace’s bottom line with Mike van der Heijden (Portal Ventures)

Dec 23 2022 42 mins

In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplac