E-Commerce Secrets To Scale

Mar 05 2024 162 ep. 31 mins 5
E-Commerce Secrets To Scale Podcast artwork

E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.

  Business
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161 - Getting Into Retail with Mike Alexander

Mar 05 2024 42 mins  
On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned!Connect with Mike:LinkedIn

160 - Managing Your Cash Flow with Matt Putra

Feb 27 2024 29 mins  
On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. Connect with Matt:EightXLinkedIn

159 - TikTok Ad Mastery with Nikki Lindgren

Feb 20 2024 26 mins  
On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation.Connect with Nikki:Pe

158 - Navigating Affiliate Marketing with Alex Back

Feb 13 2024 30 mins  
On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand.Connect with Alex:[email protected]

157 - The Impact of User-Generated Content (UGC) with Ian Sells

Feb 06 2024 28 mins  
On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day.Connect with Ian:Join BrandsLinkedIn

156 - Which KPI's You Should Be Tracking with Bryan Holladay

Jan 30 2024 37 mins  
On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.

155 - Creator-Led E-Commerce Experiences with Gary Garofalo

Jan 23 2024 31 mins  
On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode. Connect with Gary:Loud CrowdLinkedIn

154 - Protecting Your E-Commerce Brand with Steven Weigler

Jan 16 2024 32 mins  
I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place.Connect with Steven:sweigler@

153 - Using AI For Content Writing & SEO With Brenton Thomas

Jan 09 2024 24 mins  
Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation.

152 – Conversion Rate Optimization With Megan Lazaro

Dec 12 2023 39 mins  
On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store.Connect with Megan:- SplitBase- LinkedInTools:- https