New School of Marketing

Mar 31 2025 207 ep. 20 mins 2
New School of Marketing Podcast artwork

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

  Business  Education
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You Don’t Need More Followers – You Need More Conversions

Mar 31 2025 12 mins  
In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success. If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your focus. We’ll break down: ✅ Why engagement, relationships, and conversions matter more than numbers. ✅ How to shift your strategy fro

The Most Common Marketing Mistake I See

Mar 24 2025 12 mins  
In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time—random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this episode is for you. We’ll talk about why this approach doesn’t work, what you should be doing instead, and how to create a simple, repeatab

Content Strategy 101

Mar 17 2025 19 mins  
In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy th

Navigating the Digital Landscape in 2025

Mar 10 2025 15 mins  
In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips fo

Building a Comprehensive Marketing Strategy

Mar 03 2025 22 mins  
In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this

Short-Form Video Content: What Works Now

Feb 24 2025 13 mins  
Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business? In this episode, we’ll explore: The evolution of short-form

Email Marketing in 2025: What’s New and What Still Works

Feb 17 2025 10 mins  
Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of y

Lessons from 200 Episodes – What I’ve Learned About Marketing & Business

Feb 16 2025 15 mins  
We’re celebrating 200 episodes of the New School of Marketing Podcast! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with

Sustainability in Marketing: Meeting Customer Expectations

Feb 03 2025 16 mins  
Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast, we’re diving into sustainable marketing and what it really means for your business. We’ll explore how customer expectations around sustainability have shifted, practical ways to integrate eco-conscious strateg

Building a Personal Brand That Stands Out

Jan 27 2025 17 mins  
In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about creating trust, authority, and a connection with your audience. In this episode, we’re breaking down what really goes into building a person