Our Best Behavior

Dec 10 2024 46 ep. 20 mins 3
Our Best Behavior Podcast artwork

We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

  Business
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Episode 53 - Faster, Smarter, Better: The Role of AI in Insights with Sean McHugh

Dec 10 2024 18 mins  
In this episode of Our Best Behavior, Behaviorally's Sean McHugh (Insights Director) joined us to share how AI tools like Behaviorally's Pack.AI and GLADYS are transforming insights, balancing speed with quality, and empowering clients like never before. Key themes included the power and necessity of AI in business, the future of insights through SaaS platforms, the AI/HI relation

Episode 52 - LatAm’s Tech Revolution: Local Solutions for a Global Impact with Gabriel Velez

Dec 03 2024 20 mins  
In this episode of Our Best Behavior, Behaviorally's Gabriel Velez (VP, Business Development) joined us to share insights on fostering innovation and accessibility in Latin America, blending tradition with technology, and building trust through localized and inclusive solutions. Key themes included consumer-centric innovation in Latin American countries, navigating traditional res

Episode 51 - Innovating Qual Research: AI, GLADYS, and more with Maddy Kim

Nov 26 2024 17 mins  
In this episode of Our Best Behavior, Behaviorally's Maddy Kim (Insights Associate) joined us to explore how AI and Behaviorally's GLADYS are revolutionizing qualitative research and shares insights on the future of the field as technology rapidly evolves. Key themes included an overview of Behaviorally's digital qualitative platform GLADYS, innovation in qualitative research, the

Episode 50 - Transforming Market Research: A New Era of Insights with Will Leach

Nov 19 2024 24 mins  
In this episode of Our Best Behavior, Will Leach (Founder & CEO, Mindstate Group) joined us to discuss how AI can uncover more impactful shopper behaviors, the importance of balancing tech with human expertise, and what the future holds for market research. Key themes included behavioral AI in market research, role of large language models and natural language processing, balancin

Episode 49 - Data to Decisions: The Power of AI in Insights with Meryl Debrosse

Nov 12 2024 23 mins  
In this episode of Our Best Behavior, Meryl Debrosse (Global Insights & Analytics Manager - Enfamil, Reckitt) joined us to discuss how AI is transforming consumer understanding, the balance between tech and human insight, plus tips for leveraging AI effectively. Key themes included transformative impact of AI on professional operations, cross-functional collaboration in the age of

Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal

Nov 05 2024 24 mins  
In this episode of Our Best Behavior, Anthony "Tas" Tasgal (Trainer, Author, Brand & Comms Strategist) joined us to explore how blending data with behavioral insights, alongside advances in AI, is reshaping our understanding of consumer choices. Key themes included behavioral economics, enhancing data with psychological insights, decoding anomalies in consumer behavior with AI, an

Episode 47 - Bridging the Gap: The AI Playbook with Eric Siegel

Apr 24 2024 28 mins  
In this episode of Our Best Behavior, Eric Siegel (Founder & Author, Machine Learning Week) joined us to discuss the nuances between AI and Machine Learning as well as strategies for bridging the gap between business and data professionals. Key themes included the difference between AI and Machine Learning, strategies for bridging the gap between business and data professionals, o

Episode 46 - From Strategy to Ethics: AI in Marketing with Kate Cook

Apr 17 2024 22 mins  
In this episode of Our Best Behavior, Kate Cook (AI Marketing Consultant, Era Seven Partners) joined us to explore the intersection of AI and marketing, covering topics ranging from crafting comprehensive AI strategies to navigating ethical concerns. Key themes included the integration of AI and Marketing, crafting comprehensive AI strategies, ethical implications of AI, learning

Episode 45 - Future Focus: AI Evolution with Ari Popper

Apr 03 2024 23 mins  
In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joined us to explore the latest advancements in the AI landscape, emerging trends, and the opportunities that lie ahead. Key themes included emerging trends in AI, synthetic data and research strategies, AI's role in driving efficiency and insights, opportunities and challenges that lie ahead, and more.

Episode 44 - Revolutionizing Business Dynamics: AI Unleashed with Reddy Mallidi

Mar 27 2024 30 mins  
In this episode of Our Best Behavior, Reddy Mallidi (Partner & COO, Seventrain Ventures) joined us to discuss how AI is transforming traditional business operations and offers insight into effective strategies for its incorporation by companies. Key themes included AI transformation, operational efficiency, AI's impact on humans, outlook of incorporating AI into business practice,