Pay Less for Traffic

Dec 21 2024 28 ep. 13 mins 3
Pay Less for Traffic Podcast artwork

Hey teacher seller! It is possible to get eyeballs on your teaching resources without paying for traffic and Stephanie Royer will show you how. In the Pay Less for Traffic podcast, Stephanie will deliver actionable tips for busy TPT sellers who want to see big results using blogging and Pinterest. There is a lot of pressure to pay to play but Stephanie shares how to stay competitive and visible without opening your wallet to set up an expensive ad campaign. Tune in each Saturday to learn how to maximize your reach and your profits by leveraging organic traffic sources. Each episode will share simple methods that you can use to reach more teachers, without lining the pockets of billionaires. Whether you’re a weekend warrior or you’re working your teacher business full time, these weekly strategy chats will help you make a game plan for your next work session. You’ll get actionable tips for blogging and Pinterest that are working RIGHT NOW…not the dated strategies from 2015. Let's connect on Instagram @stephanieroyersolutions

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27. Let’s Celebrate Your Traffic!

Dec 21 2024 12 mins  
On the journey to getting more traffic to your TPT store, it can be easy to focus on how far you have to go. So when it’s time to celebrate your marketing wins, you feel like there’s nothing to be excited about. Let’s flip the script as I show you where you can find something worth celebrating.Episode Highlights:Celebrating blog contentWhere to find Pinterest winsLook for Goo

26. Investing in Your Traffic Goals

Dec 14 2024 10 mins  
We know how important it is to have a plan for our traffic goals, and sometimes that plan requires us to open our wallets. Let’s chat about how you can make sure you’re investing in the right things in 2025.Episode Highlights:Where is my money already going?What do I need to move forward?Do I need it right now?Resources Mentioned:Episode 15 - Do I Need Help with Blogging?Episod

25. What’s On Your Traffic Wishlist?

Dec 07 2024 14 mins  
‘Tis the season for wishlists and goal setting. No matter the length of your traffic wishlist, there’s one thing that you should keep in mind for 2025. Let’s chat about it!Episode Highlights:What's on your traffic wishlist?The ticket to more traffic in 2025Let's make that wish come trueResources Mentioned:Episode 18: What’s the Deal with “Fresh Pins”?Blog Post Idea Guid

24. Do I Need to Pay for a Professionally Designed Website?

Nov 30 2024 16 mins  
As a teacher business owner, you know how important it is to use strong visuals in your branding . It only makes sense that you want to put your best foot forward with a professionally designed website. But is that the best use of your marketing dollars right NOW? Let’s chat about it.Episode Highlights:Why People Choose Professional Website DesignsThe Drawbacks of Hiring OutQuest

23. How to Blog with Authority

Nov 23 2024 12 mins  
If you want your blog to rank on Google, establishing your authority is one of the most important things you can do. But don’t let imposter syndrome set up shop…I’m going to give you some tips to help you blog with authority.Episode Highlights:Focus on Depth vs. BreadthDon’t Hide Behind AnonymityBuild a Brand, Not a BlogIf you enjoyed this episode, please leave a review on

22. Are Content Pillars Necessary?

Nov 16 2024 14 mins  
The phrase “content pillar” seems to be a bit of a buzzword these days. What does it even mean? Is it something you need for your blog? Let’s chat about it.Episode Highlights:What are Content Pillars and Why Do They Matter?Setting Up Content Pillars on a WebsiteBlogging with Content PillarsResources Mentioned:For more support on this topic, check out Module 1.3 in my signatur

21. Structuring URLs for SEO Success

Nov 09 2024 11 mins  
As you set up your blog, you’ve probably discovered that there are decisions to make every step of the way. Some of these decisions, like the way you format your permalinks, can impact the performance of your website. Let’s chat about the best option for structuring the URLs on your blog.Episode Highlights:What is URL Structure?Which Option is Best?Do I Need to Change My URL St

20. What's So Special About Wordpress?

Nov 02 2024 12 mins  
When it comes to creating a blog for your business, the platform you choose is a pretty big decision. Let’s talk about why everyone seems to be using Wordpress and why you might want to do the same.Episode Highlights:What is Wordpress and Why Do I Need It?What’s So Special About Wordpress?Should I Switch to Wordpress?If you enjoyed this episode, please leave a review on Apple P

19. Let's Pay Less for Images: Where to Spend and Where to Save

Oct 26 2024 19 mins  
As a teacher business owner, you know how important it is to have quality images to use in your marketing. With so many options for how to get these images, it can be difficult to know where to spend and where to save. Let’s talk about how you can make the most of your time AND money.Episode Highlights:Stock Photos, Branding, and Mock-Ups…Oh, My!The Image PyramidGive and TakeIf

18. What’s the Deal with “Fresh Pins”?

Oct 19 2024 13 mins  
If you’ve spent time in the Pinterest marketing space over the past couple of years, chances are you’ve heard about the value of creating “fresh pins.” But what does that even mean? Let’s chat about it.Resources Mentioned:Check out episodes 16 and 17 to dive deeper into what's working on Pinterest today.If you enjoyed this episode, please leave a review on Apple Podcasts