Road 2 Retail

Dec 10 2024 71 ep. 37 mins 1
Road 2 Retail Podcast artwork

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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Episode # 74 Interview with Neil FosterHow best to launch your DTC brand and when to consider brick & mortar retail distribution?

Dec 10 2024 56 mins  
Episode # 74. This week veteran advertising executive Neil Foster (CEO of Agency Habitat) joins us on the Road 2 Retail podcast to share his thoughts and experiences with growing emerging brands. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. On today's show Neil shares with us his views on th

Episode # 73 A Recap of the Founder's Innovation Day Program Focused on Emerging Brands

Dec 06 2024 44 mins  
On December 4, 2024 the Road 2 Retail attended The Founder's Innovation Day program in NYC put on by ECRM and Retail Media IQ. Today we recap the program with Wayne Bennett, SVP Retail for ECRM/RangeMe. Wayne and his team organized this fantastic event bringing together emerging brand founder's and leading retailers where the day focused on the role emerging brands play in their c

Episode # 72. A very informative visit with The Connell Group's Patty Klingbiel.

Dec 02 2024 48 mins  
On today's show we spend time with Patty Klingbiel - The President at the market research firm - The Connell Group. Patty and the team at The Connell Group have been helping consumer packaged goods (CPG) brands of all sizes, and at all stages of their lifecycle, plot a growth path forward successfully for many years. On today's show some of the topics we cover in depth include:

EPISODE #71 How is the holiday season shaping up with Rick Miller

Nov 25 2024 19 mins  
Episode # 71 Big Chalk's Rick Miller is back to share some new data about the state of the consumer as we head into the holiday shopping season. Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk, returns to share with us new data about the state of the consumer from their Tradeoff Consumer work. According to the National Retail Federation, approximately 19% o

EPISODE #70 Interview with Skye Frontier

Nov 19 2024 35 mins  
How to understand the effectiveness of your Retailer Media Network Ad Spend Episode # 70 An overview of these emerging platforms with Incremental's Executive Vice President - Skye Frontier. Subscribe to the Road 2 Retail podcast on Apple podcasts, Spotify, our YouTube channel and follow us on LinkedIn. On today's show we speak with Skye Frontier - Executive Vice President at In

Episode #69 Big Chalk's Rick Miller talks to the Road 2 Retail audience about research tools

Nov 12 2024 52 mins  
Understanding Your Consumer and Utilizing Research to Drive Your Brand Performance On the show today we spend time with Rick Miller, Head of Sales & Marketing Effectiveness at Big Chalk. Rick takes us through a detailed discussion covering: 1) What research tools should a brand utilize to ensure they understand their consumer and their brand's role in the category 2) The th

EPISODE #68 Interview with Rusty Ray- Managing Director with Investment Banking firm Alantra.

Nov 12 2024 51 mins  
What you need to know when buying or selling an emerging brand. On today's show we spent time with Rusty Ray of Alantra. Rusty has spent his career buying and selling brands (with a focus on healthcare) - offering counsel to both buyers and sellers regarding the best approach to executing a winning transaction. Among the key discussion points, Rusty offers his views on: 1) What

Episode # 67 A discussion on handling emerging brand staffing with CPG recruiter- Hayes Reilly

Oct 29 2024 45 mins  
Thinking of joining an emerging brand? Thinking about bringing in outside talent? On today's show we speak with Hayes Reilly- Managing Partner at PeopleSuite. Hayes has had a long successful career placing senior executive talent with Consumer Packaged Goods (CPG) firms of all sizes. Today we cover two topics in depth: 1) How does an emerging brand founder or leader expand their

EPISODE # 66 Interview with Brandon Pogue-Building a Differentiated Brand in a Crowded Category

Oct 22 2024 48 mins  
The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics in

Episode # 65 Retail Expansion with Bruce & Tracey

Oct 16 2024 32 mins  
On today's show, Bruce & Tracey discuss how to go about expanding your small, emerging or challenger brand with an existing retailer. Often, brand leaders get distracted by defining growth as "more retailers" when growth actually means building and expanding your brand intelligently. However, the smart play may be to expand with a retailer you are already working with and havi