Road 2 Retail

Oct 29 2024 65 ep. 36 mins 1
Road 2 Retail Podcast artwork

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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Episode # 67 A discussion on handling emerging brand staffing with CPG recruiter- Hayes Reilly

Oct 29 2024 45 mins  
Thinking of joining an emerging brand? Thinking about bringing in outside talent? On today's show we speak with Hayes Reilly- Managing Partner at PeopleSuite. Hayes has had a long successful career placing senior executive talent with Consumer Packaged Goods (CPG) firms of all sizes. Today we cover two topics in depth: 1) How does an emerging brand founder or leader expand their

EPISODE # 66 Interview with Brandon Pogue-Building a Differentiated Brand in a Crowded Category

Oct 22 2024 48 mins  
The Road 2 Retail team recently spent some time with Brandon Pogue- cofounder of TruLabs. TruLabs produces a great tasting and uniquely formulated product in the very competitive hydration space. Brandon tells us about how the brand morphed into a hydration focused brand and their commitment to a "science based and consumer approved" product design. Our discussion covers topics in

Episode # 65 Retail Expansion with Bruce & Tracey

Oct 16 2024 32 mins  
On today's show, Bruce & Tracey discuss how to go about expanding your small, emerging or challenger brand with an existing retailer. Often, brand leaders get distracted by defining growth as "more retailers" when growth actually means building and expanding your brand intelligently. However, the smart play may be to expand with a retailer you are already working with and havi

Episode #64 Interview with Gaylord VanGuilder- Co-founder of The Goodsprout Company

Oct 08 2024 53 mins  
Gaylord shares with us the backstory of launching their unique infant care brand - Buddle. Their team invested a lot of time and resources upfront on R&D, consumer testing, and pricing before making the move to selling product. The discussion also covers: - Buddle's launch hiccups (everyone has them!) - His view on building out a team and advisory panel that are highly skille

Episode # 63 A dynamic discussion with the founder of TIG Brands, Elliot Begoun

Oct 02 2024 56 mins  
On today's show we are fortunate to spend time with Elliot Begoun, the founder of TIG Brands. Elliot discusses their very comprehensive approach to helping founders grow their emerging brands by focusing on building a sustainable business and not just a brand. Elliot describes how TIG Brands utilizes 'The Collective' allowing brands within their ecosystem to utilize subject matter

Episode #62 Interview with Anu Bliss- General Manager of Digital Commerce at The Emerson Group

Sep 24 2024 47 mins  
Learn how emerging brands can effectively work with Amazon from Anu Bliss - General Manager of Digital Commerce at The Emerson Group Getting your brand on Amazon is all many small, emerging and challenger brands think they need to do to be successful. As we learn in our discussion with Anu today- it is far easier said than done. The Amazon beast is constantly changing, and your

Episode #61 Erin Wojtysiak - Associate Director of Paid Media at Pathfinders Advertising

Sep 17 2024 48 mins  
Getting an Emerging Brand Ready to Promote on Facebook On today’s episode, Erin lead's us in a discussion around what it takes for a small, emerging or challenger brand to get set up to advertise on Facebook. Specifically, we cover: - Do you know the process for setting up a business account on Facebook? - What do you need with regard to content (images and copy) to attr

Episode #60 Andy Whitman - Co-founder and Managing Partner of Loft Growth Partners

Sep 10 2024 47 mins  
An Approach to Investing in Small & Emerging Brands Today we discuss investing in small, emerging and challenger brands with the co-founder of Loft Growth Partners- Andy Whitman. Over the course of his extensive career investing in small brands, Andy shares his thoughts on many topics including: - Raise money for the right reasons- not because others are - Don't raise

Episode # 59 Alexis Paige - Associate Social Media Director at Pathfinders Advertising

Sep 04 2024 40 mins  
How to source, manage and utilize an influencer for your brand Many small, emerging and challenger brands are anxious to work with influencers to help build their brands, but where to start and how best to proceed? Alexis offers her insights into the critical role establishing goals for an influencer program plays (awareness, conversion, change in positioning, etc?), how to identi

EPISODE #58 Interview with Corey Scholibo- Co-Founder Wile and Repurpose

Aug 20 2024 57 mins  
On this episode of the Road 2 Retail, we speak with Corey Scholibo, co-founder of Dayo and Wile. Corey and the Road 2 Retail team explore Corey’s experiences starting mission-driven brands such as Wile and Repurpose. Corey shares his experiences in developing these brands that resonate with both retailers and consumers. Corey also shares his insights into: • Best tactics to d