Let's Talk a Little Shop | ASD Market Week

Mar 08 2024 24 ep. 31 mins 1
Let's Talk a Little Shop | ASD Market Week Podcast artwork

Welcome to Let’s Talk A Little Shop, a podcast created by ASD Market Week. Let’s Talk A Little Shop aims to help small retailers navigate the rapidly changing digital and real world landscapes. Whether you own a brick and mortar store or an etailer, we’ll provide tangible strategies to keep your cash register ringing. 

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Finding Success at ASD Market Week in 2024 | Interview with The ASD Team

Mar 08 2024 35 mins  
In this episode of Let’s Talk a Little Shop, the ASD Market Team created a group podcast in order to discuss how ASD makes the magic happen for each show. The marketing teams talk about how to make the most of your ASD show experience. Whether you’re an exhibitor or an attendee, watch this video to learn how to use our online tools to find success at ASD, as well as navigate sh

Why Trade Shows Matter: The Importance of Face-to-Face Interactions & Building Relationships | Cole Daugherty

Feb 28 2024 39 mins  
In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Cole Daugherty, the SVP of Exhibitor Marketing for the Dallas Market Center, about his experience in the trade show industry. They discuss the importance of relationships, collaboration, and in-person events for the success of businesses in the wholesale trade industry.Highlights0:00: Cole Daughtery is the SVP

Experimentation and Creativity: How Small Retailers Thrive in 2025 and Beyond | Interview with Emily Benson (Part 2)

Feb 16 2024 39 mins  
In the second part of Emilie’s interview with Emily Bensen, turns to inspiration and education for small retail businesses, in this episode, they discuss:0:00: How mindset is everything. 3:32: That in order to solve a problem in your business, you understand the cause of the problem in order to find a solution.4:17: How to improve your retail business cash flow by 20% in 90 days.

Embarking on a Retail Journey: From Corporate Life to Entrepreneurship | Interview with Emily Benson

Feb 07 2024 35 mins  
In part one of this episode of Let’s Talk a Little Shop, Emilie talks to Emily Benson, Author & Founder, of The Boutique Training Academy, which provides professional retail training for up and coming retail businesses. In this episode, Emilie and Emily discuss:0:26: Empowering boutique owners to start, grow, and scale their businesses with solution-focused training programs.

What Retailers and Brands Need to Know about Influencer Marketing | Interview with Tiffany Hardin

Jan 16 2024 39 mins  
In the second half of this interview, Emilie and Tiffany discuss the power of the creator economy, how to work with influencers, and the role of DEI when it comes to the creator economy and the larger trends driving modern culture. 0:22: The creator economy is worth ½ trillion dollars; 165 million creators joined the creator economy in 2022. 0:58: What you need to consider when us

The Impact of the Creator Economy and Influencers on Retail in 2024 | Interview with Tiffany Hardin

Jan 08 2024 50 mins  
In this episode of Let’s Talk a Little Shop, Emilie talks to Tiffany Hardin of Gild Creative Group, an influencer marketing agency that works with BIPOC creators. Tiffany and Emilie discuss: 1:30: Build a business around relationships2:15: Building connections so ideas take root, that’s what influencer marketing is3:30: Aligning your company to cultural trends through the voice

Fandom Events - How to Build Successful Live and Digital Experiences | Interview with Lance Fensterman

Dec 12 2023 56 mins  
In this episode of Let’s Talk a Little Shop, Emilie Lewis speaks with Lance Fensterman, CEO of Fanatics Events. Lance is the genius behind ComplexCon, the Star Wars Convention, and ComicCon NY. In this episode, they discuss: 2:40: How Lance fell into ‘Fandom’ event marketing4:00: You don’t know what you can learn when you say “YES”5:15: How Lance launched ComicCon NY, P

How AI is Shaping Digital Marketing for Retail Brands | Jeremy Bergstein, The Science Project

Nov 27 2023 41 mins  
Welcome to the latest episode of Let’s Talk a Little Shop. Emilie interviews Jeremy Bergstein of The Science Project. The Science Project is a digital innovation firm that works with world class brands such as Nike, Kiehl's. Uniqlo, Chanel, Calvin Klein, the Simon Group, Bloomingdale's, and Kate Spade to create digital experiences into physical store locations, and vice versa. In

The Rise of Female Leadership, Old Thinking is Killing Your Culture, and WFH is Here to Stay | Jamie Grossman, PRTNR Recruiting Firm

Nov 13 2023 35 mins  
In this episode of Let’s Talk a Little Shop, Emilie Lewis interviews Jamie Grossman, the founder of PRTNR Recruiting Firm. PRTNR Recruiting Firm isn’t the traditional placement agency, they specialize in full-time job placements in consumer lifestyle industries. And unlike many recruitment firms, Jamie doesn’t work with just anyone. She only works in her zone of excellence an

Building a Million-Dollar Retail Brand Community, Connection and Conversation | David Levich, Sun-Staches

Nov 06 2023 39 mins  
Season 3 of Let’s Talk a Little Shop is here! This season, your host is Emilie Lewis, the VP of Marketing for ASD Market Week. At ASD, our team sees that the retail landscape is changing. So for Season 3 of Let’s Talk a Little Shop we wanted to focus on “What’s Important.” The next 10 episodes are dedicated to discussing what is happening retail business, trade shows, and