CPG Vibes

Dec 09 2024 146 ep. 65 mins 3

CPG Vibes Podcast artwork

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

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Episode 145 - Expert Series (Vol 6) - CEOs Running CPG Brands

Dec 09 2024 63 mins

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more. We are bringing on the following: Jeff Church - Previous CEO of Suja Max Dichter - CEO of 4th and Heart John F

Episode 144 - Consistent Challenges in CPG and How To Conquer

Nov 25 2024 60 mins

This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time. There are a few very important areas that can 'make or break' a CPG brand including: - Distribution strategy - COGS and point of profitability - Channels to pursue and NOT pursue - Packaging and refrigerated vs. shelf-st

Episode 143 - Master Series (Volume 4)

Nov 19 2024 65 mins

Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space. We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate. And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico

Episode 142 - Expert Series (Volume 5) - TikTok/Instagram

Nov 12 2024 61 mins

We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives. We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media. Our on-going sponsor is RangeMe and this week's sponsor is Social Nature. Co-Hosts Alex Bayer and Wade Yenny with a combined exper

Episode 141 - Should You Start a CPG Company? (Pros and Cons)

Nov 04 2024 58 mins

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses? These are not comfortable topics by any means, bu

Episode 140 - Maximizing R.O.I. and Minimize Spending in CPG

Oct 28 2024 63 mins

This week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value. There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company.

Episode 139 - Outside The Tank (Volume 3)

Oct 25 2024 65 mins

We are VERY excited about our special edition 'Outside The Tank' (Volume 3) coming at you this Friday. For those that don't know, we bring on CPG entrepreneurs who appeared on Shark Tank live on ABC aired in front of millions at home. Daniel Zakowski CEO of Ready. Set. Food! Hank Watt Founder of Nature's Wild Berry Josh Belinsky Slate Milk Each will share their stories leading up

Episode 138 - Growing a Sustainable Company / Nostalgia Brands

Oct 17 2024 62 mins

After a phenomenal Expert Series last week with 3 amazing Women Entrepreneurs running CPG Brands, we are back to basics with Wade and Alex and their usual back and forth banter. We are excited to chat about a very important topic on how to build a sustainable CPG brand in this day-in-age. With capital markets drying up, brands are struggling more than ever to maintain cash flow an

Episode 137 - Expert Series (Volume 3) - Women in CPG

Oct 08 2024 63 mins

This week we are joined by 3 dynamic female founders that have started CPG brands scaling nationally in retail stores and online. Just 13 % of all start-ups are female-founded, so we wanted to give a spotlight on female-led companies and their personal stories on starting their past and present brands. In no particular order, we are joined by Karen Danudjaja, Co-founder of Blume.

Episode 136 - Trade Show Strategy in 2025 / More Stuff We Love

Oct 01 2024 61 mins

We are coming at ya this week with recommendations and strategy for your trade show schedule in 2025 including Expo West, Newtopia Now, Fancy Foods, UNFI, Kehe, and many others worth attending. Back by popular demand, we will continue our 'Stuff We Love' segment and share more brands and products we love that are in Alex's or Wade's pantries and fridges. This episode is sponsored