SaaS Half Full

Jan 15 2025 97 ep. 27 mins 7

SaaS Half Full Podcast artwork

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

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How to Build SaaS Pricing Pages That Convert, with Bill Wilson

Jan 15 2025 28 mins

Every B2B SaaS product needs a pricing page. Period.But, do you have to show all your cards? Not necessarily, according to Bill Wilson, founder & CEO of Pace Pricing. While full transparency is best for conversion, showing how you price is more important than what you charge. Do you bill monthly, annually, per seat, or usage based? In this episode, we dive into the do’s & don’t

Transitioning From Enterprise to Early Stage, A CMO Journey with Niloy Sanyal

Nov 13 2024 33 mins

To say there are many SaaS CMOs and marketing leaders in transition right now is an understatement. A good chunk is going the fractional route, others are consultants, and some are looking to get out of the enterprise and shake it up at an early-stage company (or vice versa). Niloy Sanyal, CMO at LeanTaaS and former CMO at GE, details the good, bad, and the ugly when it comes to

A Modern Video Mindset: No Gear, No Talent, No Problem with Jeremy Toeman

Oct 03 2024 27 mins

Despite marketers knowing the power of video, most only produce 0-1 videos per year. Why? They are stuck in the old mindset that “video production” requires equipment, polished spokespeople, and technical chops to polish it up. In this episode, Jeremy Toeman, founder of Augie Studios, unpacks the refreshing reality of what it takes today to make videos - which is 180 degree

Fractional CMOs: Behind the Role’s Rise, with Andy Culligan

Sep 18 2024 27 mins

It’s no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand. In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to

Building a Community: Lessons from CMO Coffee Talk, with Matt Heinz

Aug 28 2024 32 mins

Many marketing leaders dream of building an owned community where customers, peers, prospects and influencers gather to openly share ideas and where engagement is super high. But, this is waaaay more difficult than most marketers dream. Why? Well, Matt Heinz, founder of Heinz Marketing and moderator of the CMO Coffee Talk community, is here to unpack what he’s learned along the w

AI Storylines: What’s Wired & Tired, with Jake Doll

Aug 14 2024 28 mins

If you touch any part of comms or content at your SaaS org, you are hammering AI right now. The AI topic is making its way into even the most conservative verticals, and you are hard-pressed to find any media outlet or tech leader without a public POV on AI. When it comes to forming a compelling AI narrative, it’s crucial to understand where the conversation is headed. Jake Doll

Do's & Dont's of Ad Copy and Creative with Naomi Soman

Jul 10 2024 29 mins

While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In this episode, she breaks down the elements we should borrow fro

Challenging the Definition of CMO with Sydney Sloan

Jun 12 2024 27 mins

Sydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market. In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring Chief Market Officers. Join us and learn how to get out of the weeds as a mark

How to Manage Search in the AI Era with Greg Brooks

May 29 2024 32 mins

SaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed? Greg Brooks, partner and CMO at SearchTides, ironically believes we are moving towards the "human era" of search, even though there

Defining “Modern” PR & How to Nail It with Kate Johnson

May 08 2024 29 mins

Digital, modern, non-traditional…how do you define today’s PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR’s evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR mea