SaaS Marketing Superstars

May 17 2024 45 ep. 32 mins 22
SaaS Marketing Superstars Podcast artwork

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

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Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices

May 17 2024 10 mins  
Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not.In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of my experiences and best practices.Ch

Fireflies.ai Product-Led Growth Journey with Krish Ramineni

Nov 28 2023 28 mins  
In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40)● Who is the typical Fireflies user (1:50)● How Fireflies successfully utilized p

Marketing Leadership with ActiveCampaign CMO Shay Howe

Oct 09 2023 36 mins  
In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (

Increasing B2B Demo to Deal Win Rates with Mor Assouline

Sep 26 2023 51 mins  
In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from <$100K to $15M ARR (3:17)●What is a sales playboo

Building a B2B Brand Using Old-School Advertising with Justin Oberman

Sep 20 2023 68 mins  
In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43)●How London Times creative idea got lawyers to subscribe to their newspaper (4:44)●Should B2B companies initially focus on branding

How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo

Sep 12 2023 59 mins  
In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreciates his wife for her support and

Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh

Aug 21 2023 33 mins  
In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into strategic, regular and long-term partn

How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content

Jul 24 2023 25 mins  
In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads

B2B Conversion Copywriting That Drives Revenue with Eden Bidani

Jul 16 2023 32 mins  
In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify their messaging when communicating wi

Why I Closed My Marketing Agency (and what's next for me)

Jul 04 2023 11 mins  
In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextCheck out the show notes and