Sales for Nerds

Oct 15 2024 100 ep. 46 mins 205
Sales for Nerds Podcast artwork

The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.

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S4N 101 Kari Mirabal on NAKED Networking

Oct 15 2024 47 mins  
NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network.

S4N 100 John Tyreman on Podcasting for Professional Services

Sep 15 2024 50 mins  
Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) need And so much more. And if you're a solo professional, looking to convert podcast energy into clients, you'll want to use

S4N 099 Lydia Lee on building a life you want with a business you love

Aug 15 2024 39 mins  
Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze her life into what's left over from

S4N 098 Kristin Zhivago on selling the way your customers buy

Jul 15 2024 33 mins  
Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customer

S4N 097 AI with ChatGPT for Solo Consultants

Jun 23 2024 17 mins  
AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). I decided to go to the source and have a conversation with ChatGPT from OpenAI. It was mindblowing, scary, and uncanny, all at the same time. Take a listen and decide for yourself, plus get tips on using AI for your business. Brought to you by M

S4N 096 Tim Hyde on Getting Organized with a CRM

May 15 2024 33 mins  
Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized. Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients don't even know they exist... Brought to you by Mimiran, the fun, "anti-CRM" for indepe

S4N 095 Steve Ramona on Doing Business with a Servant's Heart

Apr 15 2024 28 mins  
Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't like selling. Brought to you by Mim

S4N 094 Meridith Grundei on Effective Speaking

Mar 15 2024 39 mins  
A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business. Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer questions in class to helping others overcome their fears of speaking, and how you can communic

S4N 093: Alistair McDermott on becoming a Recognized Authority

Jan 15 2024 43 mins  
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM.

S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants

Dec 15 2023 38 mins  
It's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all. You can implement it when you're busy with clients or don't have any client work. And it's fun, sustainable, and effective (Naturally, Mimiran, the fun CRM for solo co