Small But Mighty Agency

Dec 04 2024 117 ep. 21 mins 2
Small But Mighty Agency Podcast artwork

If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in. 

I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode. 

I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it. 

My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies. 

All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity. 

Let's go! 

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Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It)

Dec 04 2024 28 mins  
Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching

Is Your Agency Missing Out on Referral-Ready Relationships?

Nov 20 2024 15 mins  
How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as im

How to grow your agency without losing culture and connection

Nov 06 2024 33 mins  
What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gra

Building a Work-Life Balanced Agency Without Sacrificing Productivity or Client Satisfaction

Oct 23 2024 32 mins  
If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getti

Stuck In a Plateau? How Repositioning Might Be the Answer

Oct 09 2024 9 mins  
Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-pay

Why Collaborative Ecosystems Are The Future of Small Agency Growth

Sep 25 2024 8 mins  
Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecos

How AI Helped One Agency Double Productivity – Here’s How

Sep 11 2024 38 mins  
What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt shares how AI has drastically incre

How to scale by franchising your agency (she did it, so can you)

Aug 28 2024 33 mins  
Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option.But as you might guess, it’s not just about having a great business idea—it’s about havi

Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing

Aug 14 2024 34 mins  
What is the number one thing that stops agency owners from specializing in a niche?Fear. It’s the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.In today’s episode, Amanda Lee Smith shares the transformative process that le

What’s Working in Marketing this Quarter to Drive Sales?

Jul 31 2024 14 mins  
What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists