Sub Club by RevenueCat

Apr 02 2025 125 ep. 49 mins 54
Sub Club by RevenueCat Podcast artwork

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

  Technology  Business
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Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

Apr 02 2025 56 mins  
On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions.Top Takeaways:🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely.Apps built around real-time interaction,

The 2025 State of Subscription Apps Report

Mar 17 2025 49 mins  
On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native.Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/reportTop Takeaways:📊 AI apps: Higher revenue per user, but differentiation is keyAI-powered apps do

How to Build More Successful Paywalls — Sylvain Gauchet

Mar 14 2025 15 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.Top Takeaways:🔐 Your paywall is only as good as the story leadi

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

Mar 13 2025 17 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.Top Takeaways:📡 Signal recovery is improving ad efficiencyiOS signal loss

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

Mar 12 2025 20 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.Top Takeaways:💳Web subscriptions aren’t just a cost-saving play - they’re a growth oppo

How to Unlock Revenue Growth on Google Play — Tammy Taw, Google

Mar 11 2025 16 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyersMany users in emerging markets prefer one-ti

How to Succeed on iOS vs. Android — Matt Rouif, Photoroom

Mar 10 2025 15 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.📱 Android expands global reach, but iOS drives early tractio

How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder

Mar 09 2025 17 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.Top Takeaways🏋️‍♂️Segment early to acquire the right usersLong-term retention s

How to Re-Engage Churned Users — Caroline Walthall, Quizlet

Mar 08 2025 17 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.Top Takeaways:📦Deliver personalized value through lifecycle marketingReconnect with churned users by personali

How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps

Mar 07 2025 16 mins  
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth.Top Takeaways:🔎Educate users about paid featuresDo