Sub Club by RevenueCat

Dec 11 2024 106 ep. 52 mins 51
Sub Club by RevenueCat Podcast artwork

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

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Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop

Dec 11 2024 73 mins  
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.Top Takeaways:🎯 Finding the right market fit – Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. By positioning yourself in a "G

How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports

Nov 27 2024 60 mins  
On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones.Key Takeaways:💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their users and discovering new revenue op

How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders

Nov 13 2024 56 mins  
On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.Key Takeaways:🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience.📈 E-commer

Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com

Oct 30 2024 53 mins  
On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility.💡 Monetization might require more than just subscript

How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions

Oct 16 2024 48 mins  
On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience.Key Takeaways:💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors. Even in a world of increasing au

The Subscription App Industry Rebound — Eric Crowley, GP Bullhound

Oct 02 2024 60 mins  
On the podcast: the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint where your app sits on Maslow’s Hierarchy of Needs.Key Takeaways:📈 The subscription app industry is rebounding in 2024 - After setbacks in 2022 and 2023, surviving companies are now leaner, more focused, and showi

The Advantages of Working On an App You Care About — Christian Selig, Apollo

Sep 18 2024 62 mins  
On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways:🚀 You don’t need complex processes to build a successful productBuilding something meaningful doesn’t always require elaborate processes or formal business st

Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization

Sep 04 2024 60 mins  
On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.Key Takeaways:📊 Optimizing brand keyword bids can protect traffic and reduce costsRunning ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bids, you can often maintain visib

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant

Aug 21 2024 66 mins  
On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.Key Takeaways:💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the benefits of going via the ap

Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel

Aug 07 2024 26 mins  
On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways:📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non-digital audiences, particularly