Tech Deep Dive

Apr 10 2025 182 ep. 27 mins 4
Tech Deep Dive Podcast artwork

Almost $5 trillion dollars are spent on Information Technology (IT) annually. Cut through the hype and learn about the real needs, and problems that IT solves for your enterprise. Join us as we dive deep into case studies with providers and learn how IT can make your business better.

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The Cyber Gap That Paralyzed a $2B Enterprise

Apr 10 2025 72 mins  
3,000 apps. One entry point. Total compromise. In just hours, a $2B IT enterprise was paralyzed by ransomware, and what followed over the next 72 hours became a wake-up call for the entire industry.In this episode, Max Clark is joined by Brian Majowicz and Mac McClenathan of 11:11 Systems as they unpack a real-world ransomware attack that exposed the often-overlooked gap between di

How 1,500 Franchises Dodged a $10M Tech Meltdown

Apr 03 2025 51 mins  
What’s the true cost of IT chaos across a national franchise chain? Try lost transactions, reputation damage, and weeks of operational disruption. Now multiply that by 1500.In this deep-dive conversation, Max Clark is joined by Craig Collister, Sales Solutions Engineer at Spectrotel, to explore how one fractured quick service restaurant (QSR) brand turned their network disaster i

SASE’s Hidden Loophole – Michael Ortega of CATO Networks Reveals the Biggest Threat to Businesses

Dec 09 2024 96 mins  
Imagine logging in tomorrow and finding your entire network compromised. That’s exactly what happened to a company that relied on outdated security. In this episode of Tech Deep Dive, Max Clark sits down with Michael Ortega, VP of Sales Engineering at CATO Networks, to expose why legacy security is failing against modern cyber threats. They break down how AI-driven attacks, ranso

The IT Nightmare That Almost Brought Down a Global Company - Lessons from Cepheid’s Alexey Goncharov

Dec 02 2024 107 mins  
Imagine running a company with 10,000 employees - only to discover your IT infrastructure is on the brink of collapse. What happens next? On this episode of Tech Deep Dive, Max Clark sits down with Alexey Goncharov, IT Leader at Cepheid, to unpack the crisis that pushed a complete IT overhaul. From network segmentation and zero trust security (ZTA) to SD-WAN and SASE, discover how

The Streaming Playbook: Lessons from the Jake Paul vs. Mike Tyson Fight – Mark Barron of Akamai Breaks It Downs

Nov 25 2024 100 mins  
Picture this: millions of fans, all waiting for the fight of the year - Paul vs. Tyson - only for the stream to crash. What does it take to deliver a flawless, high-stakes live event without a second of downtime?In this episode, Max Clark sits down with Mark Barron, Principal Solutions Engineer - Digital Media at Akamai Technologies as he pulls back the curtain on the high-stakes w

10,000 Songs in Your Pocket: Apple’s Billion-Dollar Sales Hack

Oct 25 2024 6 mins  
What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts.In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple M

The One Strategy That Guarantees You Win Every Tech Deal

Oct 24 2024 11 mins  
You've been selling tech completely wrong! Most sales reps pitch products, rattle off features, and hope the client bites. But the truth is—buyers don’t care about your tech. They care about solving their problems. And if you’re not selling the solution to their pain, you’re already losing deals.Max Clark breaks down the one strategy that guarantees you win more deals, fast

E5, SIEM & MDR: Cutting Through the Costs Without Compromising Security

Oct 18 2024 8 mins  
You turned on Microsoft E5 security—now what? You expected airtight protection, but now you’re staring at skyrocketing SIEM costs, overwhelming configurations, and lingering security gaps. The worst part? You’re not even sure if you’re fully protected.Max Clark uncovers why SIEM bills often surprise businesses, how MDR vendors shift costs onto customers, and why enabling Mi

TierPoint’s Tara Kovaleski Exposes the Disaster Recovery Flaws That Are Costing Companies Millions

Oct 17 2024 65 mins  
What if your entire business went offline right now? One company found out the hard way that 75% of their critical applications were unrecoverable in a disaster. In this episode, Max Clark sits down with Tara Kovaleski of TierPoint to expose the hidden flaws in disaster recovery strategies that could cost businesses millions. They break down why outdated recovery plans fail, the ri

The Cybersecurity Gaps That Could Deny Your Business Insurance Coverage

Oct 17 2024 6 mins  
Imagine this: A cyberattack hits your company, you file a claim… and your insurance refuses to pay. Why? Because your security didn’t meet the fine print requirements—requirements you never even knew existed.In this episode, Max Clark reveals how cyber insurance policies are evolving and the security gaps that could leave businesses without coverage. From MFA, IAM, and endpoi