The Champions of Purposeful Change Podcast

Oct 10 2024 172 ep. 29 mins 527

The Champions of Purposeful Change Podcast artwork

Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.

Copy RSS

Subscribe on Podcast Addict

Data-Fluent Storytelling with Rebecca Farabaugh

Oct 10 2024 34 mins

Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly, how stories help bring data to life. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You […]

Listen Up! Audio Insights with Idil Cakim of Audacy

Sep 11 2024 30 mins

Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now […]

Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google

Aug 07 2024 34 mins

Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with leading […]

Taking a Global Approach with Sonny Sethi of Zip Co

Jul 10 2024 34 mins

Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like […]

Insights for Impact with David Iudica of Citi

Jun 12 2024 36 mins

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, […]

Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty

May 08 2024 27 mins

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show! Download our 2024 Insights […]

Channeling the Voice of the Customer with Brittany Kennedy of SYSCO

Apr 10 2024 26 mins

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here […]

Innovation Through Insights with Matt Thell of General Mills

Mar 12 2024 29 mins

On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center […]

Champions of Purposeful Change™ Trailer – New Podcast Coming Soon

We’re evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact – especially those making a difference in Insights roles. We started in 2014 and have over one hundred episodes on the books. What sparked this […]

Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo

Jan 25 2023 33 mins

On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the insights […]