The Profitable Ads Podcast

Feb 23 2022 17 ep. 12 mins 9

The Profitable Ads Podcast artwork

I have a question for you... How do self-funded direct-to-consumer marketers like us drive consistent sales, increase margins and profitably acquire unlimited customers without wasting our marketing budget? My name is Zach Radford, and in this podcast, you'll find all the answers! I have personally scaled 10+ 7 figure advertising campaigns using Facebook & Google Ads, resulting in over $40 million in trackable online sales! And I'm going to share all of those marketing & advertising secrets with you! Welcome to the Profitable Ads podcast… let's get into it!

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A Marketing Message That Resonates!

Feb 23 2022 14 mins

We are in the process of transitioning from a DFY service to a DWY coaching offer! In this episode, we share our new marketing messaging that is gonna take us to multiple 7 figures! Learn how to do this for your business today! Crafting a marketing message that will resonate with consumers is essential for any business. There are numerous factors to consider when developing a mess

Increase Your AOV Instantly!

Feb 21 2022 12 mins

If you're looking to increase your online store's profits, then you need to focus on Average Order Value (AOV). AOV is the average amount that each customer spends on a single order. By increasing your AOV, you can afford to spend more to acquire your customers. In this episode, I reveal 3 & 1/2 things you can do to increase your AOV almost Instantly! Are you looking for

50k+ Leads @ $1.98 Per Lead For App Company!

Feb 18 2022 10 mins

In the business world, lead generation is key to success. A company needs leads in order to find potential customers and make sales. There are many ways to generate leads, but some methods are more effective than others. This episode will discuss a campaign that generated 50k++ leads at an average cost per lead of $1.98! This was one of the most successful lead generation campaigns

Not All Marketing Is Successful... Unfortunately!

Feb 16 2022 8 mins

Marketing campaigns are not always successful!!! There are many factors that can affect the success of marketing & advertising campaigns, including budget, quality of creativity, and the products or services being offered. And sometimes even when everything is planned out to a T... Things still go wrong! In this episode, I talk about a mistake that caused a recent campaign to f

What's Working In Facebook Ads Right Now! (2022)

Feb 14 2022 17 mins

If you're advertising on Facebook and want to know what's working today, and how to do it, then this is the episode for you. We discuss ad formats that are driving engagement and conversions right now and how to use a simplified ad structure that has generated over $40 million in online sales for our partners. Facebook Ads AKA "Meta Ads" has come a long way and is still leading th

How To Make An Offer So Good, They Just Can't Say No!

Feb 11 2022 13 mins

We have all been there... You spend an hour of your time talking to your perfect potential customer and you think the deal is gonna close 100% but, when it comes to the close they just say... "Ok, thanks, I'll be in touch!" This feeling sucks and I want to help you close more sales and drive further Impact in your business! You do this by making your potential customer an offer so

The Unique Mechanism You Are Missing From Your Business!

Feb 09 2022 10 mins

This changed everything for my business and It will do the same for you if you take some time to implement it. I’m talking about the concept of the “Unique Mechanism!” Learn how I went from $5k/m to over $50k using this one thing! This one concept will take your business from being a commodity to standing out from the crowd and making bank! Are you looking for more customers

Learn The Stages Of Awareness! ($$$)

Feb 07 2022 16 mins

If you look into advertising for more than 15 min. I guarantee you will come across the name "Eugene M. Schwartz!" He has created some of the greatest concepts in modern advertising! One of those concepts that I do my best to explain is "Stages Of Awareness." If you can understand this in your marketing. copy and advertising as a whole you will move the needle forward! Here

Are You Working With The Right "WHO?"

Feb 04 2022 13 mins

Have you ever wanted to change your industry or break your business? If so you are not alone... I want to be honest and real with you so, in this episode, I share how you can go about changing who you work with and how you can help them with your gift! Let me ask you... Are you working with the right WHO? If you are not clear about this... It's costing you so much time, energy and

The Secret To Cash Producing Messaging... Every Time!

Feb 02 2022 10 mins

Have you ever seen an ad that stops you dead in your tracks! You think to yourself... "How did they know this... I was thinking about this earlier this week! It's like they read my mind!" Then, boom... I can assure you this is not magic... This is what we marketers like to call MESSAGING! If you can get your messaging on point, advertising becomes very easy. The right messaging w