Top Secrets of Marketing & Sales

Dec 03 2024 300 ep. 11 mins 94

Top Secrets of Marketing & Sales Podcast artwork

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople get more of the customers and clients they need so they can do more of the work they love.

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Why Working Harder Isn’t Working: The Effort to Outcome Myth

Dec 03 2024 13 mins

Working harder won't cut it, and breaking the Effort to Outcome Myth starts with understanding that it's not going to be a 1 to 1 thing. You're not going to put in more effort and just immediately generate a corresponding amount of result. That's why it's necessary to look for points of leverage -- in the form of systems, technology, and delegation. David: Hi, and welcome back.

Cold Calls: How to Reduce or Eliminate Them in Your Business

Nov 26 2024 13 mins

If you want to reduce or eliminate cold calls, you need to recognize that there are other, and very often more effective ways of doing this. More leveraged ways to be able to do this. More ways of being more focused, more specific... David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing how to reduce or eliminate cold calls. Welcome back

Focus on Qualified Prospects Only

Nov 19 2024 15 mins

Dealing with qualified prospects only is the best. Try to get rid of some people as early on in the process as you possibly can. If you found out that you invested some time with them and you later discover, okay, this person is no longer qualified. Cut the cord, move on. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing Qualified Pr

Handling Objections in Sales

Nov 12 2024 12 mins

Each time we're handling objections in sales, we should get better at it. Every sales call you have, every objection you ever receive, if you're able to document the primary questions and objections and concerns that you get, and you can properly document your best responses to that -- the ones that have gotten you the best results -- now you build up an arsenal of material that al

How to Get More Leads… Fast!

Nov 05 2024 13 mins

If you're in a situation where you know you need to get more leads -- you need to generate more and better leads -- there are very specific ways of doing it. One of the things that we do with our clients is we focus on, what are the different methods of lead generation that they're currently using? What are some of the methods they could be using, if they're not already using thos

Scared of Selling? Get Over It!

Oct 29 2024 15 mins

When I say "get over being scared of selling," that doesn't mean that you have to engage in methods of contact that you're really, truly uncomfortable with, right? That means finding a path, finding a path that works for you, finding a path that works for your people. Finding a path that works for your prospects and clients, right? And there's always a path. There is always a path

Change is Coming. Don’t Make it Harder.

Oct 22 2024 11 mins

Change is coming... because change is always coming. And we need to try to stay ahead of it. And we're not always going to be able to do that. But we do have the ability to anticipate things that could potentially happen in the not too distant future and say, okay, if this happens, then what am I going to do? How am I going to adapt to that? David: Hi, and welcome back. In today

Your Competition Isn’t That Good

Oct 15 2024 14 mins

When I say your competition isn't that good, what I mean is that a lot of them are not taking the time to learn the things that will allow them to perform better. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I say, your competition isn't that good. Right, Jay? Jay: Yeah, absolutely. Do you even know who your competition is? Do you know what they of

Don’t Wait for the Economy to Improve

Oct 08 2024 14 mins

If you're at a point right now where you know you need to be selling more, but for whatever reason you're not -- and you could feel like it's the economy, you could feel like it's the competition, it doesn't really matter what it is -- If it's either of those things or if it's something else, there are ways around it. There are specific things you can do that will help you to get t

Getting Results from Social Media

Oct 01 2024 14 mins

We get results from social media when we're able to identify the result that we're looking to get, and identify the messaging that we need to create to be able to get in front of these ideal prospects to have them raise their hands and express interest. When we do those things correctly, then you can get to the point where nearly everybody you talk to is actually qualified to do bu