Under the Influence Podcast

May 22 2024 141 ep. 40 mins 4
Under the Influence Podcast artwork

Under the Influence Podcast dives into the power of influence. What is Influence? How does it impact our business community? And why do we let it affect our daily lives? Whitney Eckis, the founder of Eckis Marketing Agency, dives into the power of influence and aims to inspire and empower a positive impact. Between talking tips, tricks, latest trends and craft cocktails, Whitney uncovers the secrets of powerful individuals making serious money moves.

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142. Eckis Edge: Authenticity vs. Algorithm: Bridging the Gap in Content Marketing

May 22 2024 12 mins  
Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.In this episode:Understanding the Algorithm:Dive into the me

141. Eckis Edge: Transforming Listeners into Customers: Funnel Creation with Podcasting

May 08 2024 12 mins  
Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.In this episode:Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can bec

140. Eckis Edge: Unfiltered Realities: The Backlash Against Perfect Online Lives

May 01 2024 14 mins  
Join Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections.Episode Highlights:The Pursuit of Perfection: A look at ho

139. Eckis Edge: The "Unfollow" Culture

Apr 24 2024 14 mins  
Welcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution.Episode Highlights:Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'u

138. Eckis Edge: The Future of Feminine Leadership: What Research Predicts

Apr 17 2024 12 mins  
Welcome to Eckis Edge, the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership. Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. 🌟Episode Highlights:Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and

137. Eckis Edge: How to Use TikTok for Business

Apr 10 2024 14 mins  
Welcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok – the place where your brand can truly dance to its own beat. Let's get the party started! 🌈💥Highlights:TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more th

136. Eckis Edge: The Metaverse: A New Frontier for Branding

Apr 03 2024 14 mins  
Join Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing.Episode Insights:Decoding the Metaverse: Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad.Branding in a New Dimension: Learn how the Metaverse is the next big scene for branding, offering unique ways to

135. Eckis Edge: The Alchemy of Storytelling: Crafting Captivating Podcasts

Mar 27 2024 16 mins  
In today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience.Episode Highlights:The Essence of Storytelling: Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era.Target Audience - Forward-Thinking Female Vision

134. Eckis Edge: Negotiate Like a Pro: Assertiveness in Business Deals

Mar 20 2024 15 mins  
Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.1: Overcoming Hurdles in NegotiationWomen may face unique challenges in negotiation.Embracing assertiveness, confidence, and authenticity.Harnessing empathy as a negotiation powerhouse.2: Preparing

133. Eckis Edge: Getting Started with Pinterest for Business

Mar 13 2024 10 mins  
Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.Sneak peak:The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: