Up In My Business

Oct 28 2024 92 ep. 26 mins 5
Up In My Business Podcast artwork

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  Business  Health & Fitness  Technology
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Episode 92: Double Opt-Ins and Unconfirmed Subscribers

Oct 28 2024 10 mins  
In this episode, we're chatting all things double opt-ins and unconfirmed subscribers for your email marketing. It's a good one!Important links: Get started with ConvertKit, now "Kit": CLICK HERE*My blog on double opt-ins: CLICK HEREMy service brochure: CLICK HEREUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Work with me + lea

Episode 91: The LextroMind

Oct 21 2024 24 mins  
The LextroMind is the joint coaching program I run with Shanté, @themovementmaestro. The LextroMind is an exclusive, high- touch, 9-month mentorship that combines online business coaching and done-with-you tech solutions to help brick-and-mortar health and wellness business owners launch their digital products and services. This episodes dives into the details. Applications close

Episode 90: There's Always Something to Learn

Oct 14 2024 20 mins  
In this episode, I ramble on about how regardless of where you're at in your business, there is ALWAYS something to learn, something to take away, and something you can change or implement and PEOPLE you can learn from when you're at an event or in "a room" with other business owners. Important links: LextroMind Waitlist: CLICK HEREJoin my newsletter familyMy Service Brochure: CLIC

Episode 89: Logo Walls, Media Pages, & "As Seen In"

Oct 07 2024 18 mins  
In this episode, I answer a listener's question about logo walls on your website. What are they, how to get the logos, and when you should add a logo to your website.Important links: Grab your BOSSUP ticket: CLICK HERELextroMind Waitlist: CLICK HEREMy Service Brochure: CLICK HEREHow to make a logo wall: CLICK HEREUp In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for

Episode 88: The Story Behind SEO School

Sep 30 2024 27 mins  
In this episode, I tell you the story of SEO School. The why, the ways that it has changed, and what's different about it. Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be.Spoiler alert: SEO is your best bet for a brick-and-mortar business owner and make sure you learn how to manage your own Instagram for your brick

Episode 87: The Values of Leads from Google and SEO

Sep 23 2024 20 mins  
In this episode I go over the value of leads from Google and the value of SEO for a brick and mortar business and an online business.Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be.This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might no

Episode 86: Instagram and SEO for Brick and Mortar Businesses

Sep 16 2024 15 mins  
This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth your time and money.Spoiler alert: SEO is your best bet for a brick and mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar practice. Shameless plug for SEO School and The Instagram In

Episode 85: How to Reach More People with SEO

Sep 09 2024 17 mins  
In this episode, I'll give you the breakdown and value of SEO and how, exactly, you will reach more people when you decide to buckle down and focus on SEO. Even if you're familiar with what I teach and have heard me harp on and on about SEO, this one is important. Important links: SEO School Info and Waitlist: CLICK HERELextroMind Info: CLICK HEREMy Service Brochure: CLICK HEREFREE

Episode 84: What You Need to Know About Canva's Price Increase

Sep 02 2024 12 mins  
This episode dives into Canva'a price increase for their "Teams" account. This price increase may or may not affect you, but if you're on Canva Pro, you're all set and don't need to worry. If you receive the price increase email for Canva Teams, listen to this podcast and learn about how to see if you actually NEED the teams account.You can also watch a video version of this on You

Episode 83: What You Need to Know About Payment Processing Fees

Aug 26 2024 20 mins  
In this episode, I give you my thoughts on payment processing fees.What you'll hear:What a processing fee is used forWhy a processing fee is importantWhat to do about payment processing fees Important links: SEO School Info and Waitlist: CLICK HEREMy Do It In A Day information: CLICK HEREMy new phone number: Text me! (424) 284-2870My Service Brochure: CLICK HEREFREE discovery calls