Winning IR

Dec 10 2024 43 ep. 29 mins 5
Winning IR Podcast artwork

Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.

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S4E12: Danielle Collins from Shell on The Art of Investor Communications: Tailoring Strategies for Diverse Investor Bases

Dec 10 2024 37 mins  
In today's complex energy sector, effective communication is crucial for investor relations professionals. In this episode of Winning IR, Mark Fasken speaks with Danielle Collins, Senior Investor Relations Director at Shell, about how to successfully communicate complex technical information to diverse investor audiences. Danielle shares her expertise in adapting communication stra

S4E11: Ken Goff from Vimeo on Video Innovation: Transforming IR Communications for the Digital Age

Dec 03 2024 23 mins  
Video is transforming how companies communicate with investors and stakeholders. In this episode of Winning IR, Mark Fasken sits down with Ken Goff, Head of IR at Vimeo, to explore the evolving role of video content in investor relations. Ken shares his journey from a traditional IR approach to embracing innovative digital communication methods, drawing from his experience at compa

S4E10 - Inside the Acquisition: How Irwin's Vision Aligns with FactSet's Growth Strategy

Nov 26 2024 23 mins  
In this special episode of Winning IR, co-founders Mark Fasken and David Whyte discuss Irwin's recent acquisition by FactSet and reflect on the company’s evolution from a startup addressing gaps in IR technology to becoming a leading player in the space. The conversation offers unique insights into the founding story, growth journey, and strategic rationale behind the acquisition

S4E09: Zane Keller from Affirm on The Investor's Perspective: Leveraging Buy-Side Experience in Investor Relations

Nov 12 2024 33 mins  
About the EpisodeIn this episode of Winning IR, Mark Fasken sits down with Zane Keller, Head of Investor Relations at Affirm, to discuss how his decade-long experience as a buy-side investor in global financial services companies has shaped his approach to IR. Zane shares how his understanding of investor priorities has influenced his strategies for effective communication and enga

S4E08: Helene Dina from HD Strategies on Mastering Investor Days: Essential Strategies for Impactful Events

Oct 22 2024 26 mins  
About this episodeInvestor days are crucial events for companies to showcase their strategic vision and build trust with the investment community. In this episode of Winning IR, Mark Fasken sits down with Helene Dina, President and Strategy Partner at HD Strategies, to discuss best practices for planning and executing impactful investor days. Helene shares her extensive experience

S4E07: Michaella Gallina from Wave on The Path to CFO: Leveraging IR Skills for Leadership Roles

Sep 17 2024 27 mins  
About the episodeYour time as an IRO helps instill skills that can set you up for a successful transition into executive leadership. In this episode of Winning IR, Mark Fasken sits down with Michaella Gallina, Chief Financial Officer at Wave, to discuss how her time in investor relations, investment banking, and on the buy-side helped to develop the necessary skills and position he

S4E06: Tiffany Willis from Starbucks on Owning the Narrative and Compelling Storytelling in IR

Aug 20 2024 23 mins  
IR is about more than just numbers–what turns an IR program from good to great is the ability to transform the numbers into narrative. In this episode of Winning IR, Mark Fasken sits down with Tiffany Willis, Senior Vice President of Investor Relations at Starbucks, to discuss the art of storytelling in investor relations. Tiffany shares insights from her extensive experience in

S4E05: Jeff Lambert from TiiCKER on Investing in Loyalty: The Business Case for Engaging Retail Investors

Aug 05 2024 35 mins  
Retail investors are on the rise–both in volume and in assets, so how should IR teams approach their retail investor strategy? And should all public companies engage and mobilize their retail audience? In this episode of Winning IR, Mark Fasken sits down with Jeff Lambert, CEO and Founder of TiiCKER, an innovative software company that enables companies to engage, verify, and rew

S4E4: Samantha Sandler from SpringWorks Therapeutics on Building an IR Program For Long-Term Success

Jul 23 2024 32 mins  
We see a lot of discussions and questions about how to build an IR program from the ground up–especially one that is adaptive and built for long-term success. In this episode of Winning IR, Mark Fasken sits down with Samantha Hilson Sandler, Head of Investor Relations at SpringWorks Therapeutics, about her experience building an IR program from the ground up. Samantha shares insi

S4E3: Andrew Storm from Delta Airlines on Shifting Investor Bias: How to Transform Perception and Attract Investment

Jul 09 2024 28 mins  
Few industries experience the volume of existential events, personal biases, and complexities as the airline industry. Shifting bias, transforming the narrative, and thinking creatively for investor relations in these industries is paramount to successful IR. In today’s episode of Winning IR, Mark sits down with Andrew Storm, Managing Director of Investor Relations at Delta to di