The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Oct 22 2024 254 ep. 26 mins 18

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! artwork

The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.

Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

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How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso

Oct 22 2024 52 mins

Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one?In this conversation we discuss: 👉 The benefits and challenges of hiring from competitors. 👉 The importance of a

Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security

Oct 08 2024 45 mins

Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your revenue targets faster.In this con

Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st

Jul 23 2024 52 mins

Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen!In this conversation, we discuss:👉 T

Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange

Jun 27 2024 42 mins

Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach?In this conversation, we discuss:👉 The journey of a technical founder learning sales through trial and error.👉 How he learned

The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

Jun 11 2024 52 mins

Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales development performance, optimizing acco

How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

Jun 04 2024 46 mins

Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls?These questions are at the heart of our discussion

What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

May 28 2024 35 mins

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now?This episode addresses these current challenges and more, providing valuable insigh

How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

May 21 2024 41 mins

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing yo

Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

May 14 2024 48 mins

Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success?In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market needs.Understanding the role and

RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

May 05 2024 16 mins

In this conversation, we discuss:- 👉 The challenges of scaling enterprise data security effectively.- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.- 👉 Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in data protection and storage syste