The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

Apr 10 2024 18
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

The podcast for sales and marketing teams that tackles the question:
How can cybersecurity companies grow sales faster?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. 

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

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Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

Apr 10 2024 35 mins  
Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace?In this conversation, we discuss:👉 The pitfalls of

Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

Apr 09 2024 45 mins  
Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image?In this conversation, we discuss:👉 Crafting a competitive edge and message in saturated cybersecurity markets.�

Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society

Apr 02 2024 50 mins  
Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential?**In this conversation, we discuss:**👉 The underestimated power of personal branding in sales success.👉 Making the most out of

How to adapt to the new cybersecurity buying landscape

Mar 26 2024 47 mins  
SummaryIn this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore strategies for building personal pipelines, crafting value-based messages, and capturing a

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

Dec 12 2023 41 mins  
**Thought-Provoking Questions:**- How can investing in your employees during challenging times impact your company's long-term success?- What key decisions have shaped your company's direction, and how have they contributed to your revenue growth?- Are you prioritizing long-term partnerships in building your sales channels, and what challenges have you faced in doing so?*

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Oct 09 2023 48 mins  
Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out.👉 What risks can derail your software development and revenue growth?👉 How can you optimize the role of a field CISO in you

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

Sep 26 2023 39 mins  
**Episode Summary: Ricky Martinez @ DigitalEra**🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the early stages? Tune in to this episode of the Cybersecurity Startup Revenue Podcast t

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

Sep 21 2023 15 mins  
🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation? 🤔 What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? 🤔 How can you engineer "wow moments" in your demos or meetings to make a lasting impression on prospects? In this e

How to build your first channel program with Kimber Garrett

Sep 19 2023 38 mins  
**Episode Summary:**🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast.👉 In this conversation, Kimber Garrett, a seasoned channel strategist, shares valuable insights

How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton

Sep 14 2023 45 mins  
🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup?🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive?🤔 Are you looking for tips to improve your onboarding process and drive revenue growth?👉 In this conversation with EJ Easton, we dive into best practices for onboarding in cybersecurity startups. We dis