Brand Therapy

Jul 18 2024 230 ep. 27 mins 15
Brand Therapy Podcast artwork

Hi! We're Phil and Lauren, hosts of Brand Therapy. As brand strategists, we've helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world's leading experts for the latest techniques to master social media, websites, business, and everything related to branding.

If you're ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we kick back for a weekly session of Brand Therapy.

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230. How do you grow your brand with AI?

Jul 18 2024 8 mins  
Ever wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content accessibility and using AI are key to the future of small businesses.

229. How can slowing down lead to a more purposeful business? (f. Amber Aziza)

Jul 11 2024 29 mins  
Do you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and building a business that aligns with her true self. Join us for an inspiring journey towards a more intentional and joyful life.

228. How do you build meaningful community? (f. Emily Corbin)

Jul 04 2024 19 mins  
Curious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode, she shares her insights on building long-term relationships and empowering community members from both a brand and ambassador pe

227. What does it take to customize your Squarespace site like a pro? (f. Will Myers)

Jun 27 2024 32 mins  
Ever felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really reliable and innovative plugins. In today's episode, Will shares his journey, the importance of building trust and how you can make y

226. How can you be creative as a business owner? (f. Promise Tangeman)

Jun 20 2024 38 mins  
Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've admired her work for years. Now w

225. How can you keep content creation sustainable? (f. Goldie Chan)

Jun 13 2024 36 mins  
Looking for strategies to manage content creation alongside life's unpredictable turns? 📋 Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content. Goldie's going to share her personal approach and story to creating content sustainably, ensuring authenticity while avoiding creator bur

224. What does it take to scale your business in sync with your life's changes? (f. Sean Greeley)

Jun 06 2024 31 mins  
Curious about navigating business growth during life's pivotal moments? ⛓️‍💥 Today, we're joined by Sean Greeley, a friend and past client who has mastered this art. Let's dive in and explore strategies to calibrate your business for smooth scaling.

223. How do you make an important announcement?

May 30 2024 18 mins  
Ready for some big news? 📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This podcast has been a platform for collaboration and brainstorming, but increasing media commitments have made it challenging to maintain. W

222. What's the recipe for building a lucrative brand out of a food blog? (f. Stacie Vaughan)

May 23 2024 29 mins  
Dreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce behind a blog that feeds both the soul and the bank account. Bloggers are often underrated, but Stacie's story shows how powerful

221. What are the key SEO strategies for Squarespace success? (f. Henry Purchase)

May 16 2024 30 mins  
Wondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility and ensure it's not lost in the digital haystack. Let's unravel the complexities of business building and SEO together!