How You Pictured It

Oct 11 2024 64 ep. 19 mins 6
How You Pictured It Podcast artwork

Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a  business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com

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Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success

Oct 11 2024 6 mins  
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2

Using Brand Enneagrams to Market Your Small Business

Sep 30 2024 8 mins  
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand's unique personality and strengths. I explain the importance of standing out in today's competitive market and how brand Enneagrams can simplify and enhance your marketing efforts. I outline the nine different brand Enneagram types, describing e

7 lessons for DIY Website Builders

May 06 2024 11 mins  
This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying motivated, and the accountability

Turning Symptoms into Sales for Your Small Biz

Apr 22 2024 12 mins  
So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email

Using AI for Market Research

Apr 12 2024 13 mins  
This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to g

A quick pep talk: Done is better than perfect

Mar 28 2024 3 mins  
Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. Your Marketing Field Guide Workshophttps://dearkatebrandstrategy.com/workshop Follow Dear Kate Brand Strategy on InstagramLearn more at Howyoupicturedit.com

Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings

Mar 01 2024 14 mins  
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/listWelcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to

Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel

Jan 12 2024 34 mins  
Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing

How to Procrastinate Well with Liz Wolfe

Dec 21 2023 38 mins  
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.

How to prioritize happiness in your business with Christine Michaelis

Dec 15 2023 30 mins  
In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business. She shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a positive mindset, fostering relati