Grow and Convert Podcast

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the ar

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.Then we share a couple of other examples of disruption stories that we've produced for

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.Enjoy.

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."In this video, we break down why that argument is completely flawed. We discu

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.We propose the options of hiring an outside agency to help with editing, whether we should focus on hir

In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework

In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor.The main challenge going forward is that we

Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer.We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ran