The Grow and Convert Marketing Show

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our ser

In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.You'll learn:How to write ultra-specific content that shows deep industry expertiseWhy most category blog posts fail to conv

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full b

We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.Key Findings:70%+ correlation between Google page 1 rankings and AI tool reco

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.Key Topics Covered:[0:00] Introduction and episode overview[1:00] Background on our recent travels and company retreat[2:00] Two main aspects

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn:- What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more conte

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alt

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways t

Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per b

A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand Marketer"No! Performance marketing s