App Marketing by App Masters

Nov 20 2024 826 ep. 32 mins 2.2k
App Marketing by App Masters Podcast artwork

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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How to Get Your First Subscribers: Advice for Indie Developers

Nov 20 2024 17 mins  
Struggling to get your first app subscribers? In this episode, you will discover expert advice to help indie developers grow their apps from zero. Learn about actionable steps to attract subscribers, optimize your onboarding, and avoid common paywall mistakes. Start building a loyal user base today! Link to Adapty blog post: https://adapty.io/blog/how-to-get-your-first-subscribers/

Gamification Secrets That Led to 20M Users

Nov 16 2024 59 mins  
We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

Nov 13 2024 9 mins  
In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns. Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvic

How SocialAI Became a Viral Phenomenon

Nov 09 2024 72 mins  
In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology. We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant co

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

Nov 06 2024 10 mins  
In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentione

The Yu-kai Octalysis Framework Impacts 1.5B Users

Nov 02 2024 70 mins  
This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having sp

Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

Oct 26 2024 74 mins  
Ready to skyrocket your app’s downloads and outrank your competitors on Google Play? 🚀 In this video, we’re breaking down the exact strategies and tips you need to optimize your app store listing for maximum visibility and success. Whether you’re a seasoned developer or just starting out, mastering Google Play ASO (App Store Optimization) is essential in 2024 and beyond.

Scaling a $1M Membership Business into an App-Based Model

Oct 19 2024 56 mins  
In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model. We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her m

Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

Oct 16 2024 17 mins  
Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs? We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. h

Ex-Lyft Designer’s Secrets to Data-Driven App Design

Oct 12 2024 64 mins  
This week's guest will guide you through data-driven app design and icon/screenshot experiments. Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decision