B2B Craftworks

Apr 01 2025 66 ep. 25 mins 6
B2B Craftworks Podcast artwork

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

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Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract

Apr 01 2025 26 mins  
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from

The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity

Mar 18 2025 20 mins  
Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straig

Filet Mignon (and... well... Farts) [The ABCs of Business]

Feb 09 2025 5 mins  
Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show

Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪

Nov 25 2024 27 mins  
Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy th

Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪

Nov 20 2024 24 mins  
Send us a text Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating grow

What writers should post on LinkedIn (Proof, prowess, personality)

Nov 11 2024 4 mins  
Send us a text Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..." So, here's my little present for you. If I were trying to position myself as an in-d

Cruel World (How I Became an Optimist)

Nov 04 2024 5 mins  
Send us a text On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insigh

How to be happy without a happy life (3 Mindset habits of successful freelancers)

Oct 28 2024 7 mins  
Send us a text I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=W

Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]

Oct 21 2024 39 mins  
Send us a text In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. H

Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]

Oct 14 2024 38 mins  
Send us a text Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for