Business Anchors

Aug 14 2024 254 ep. 23 mins 15
Business Anchors Podcast artwork

Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express

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172: 6 EPIC Places To Get Marketing Inspiration From

Aug 14 2024 30 mins  
In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how t

Knowlton Nugget 71 - Box Bollen (E165)

Aug 07 2024 7 mins  
In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (U

Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)

Jul 31 2024 4 mins  
In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability

Knowlton Nugget 69 - Key Lesson About Managing Risk (E165)

Jul 24 2024 6 mins  
In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-t

Knowlton Nugget 68 - Eat Some Frogs (E165)

Jul 17 2024 2 mins  
Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once h

Knowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)

Jul 10 2024 2 mins  
Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.Tune in for a good laugh and a reminder to always double-check your kitch

171: 6 Lessons From Our EPIC Marketing Fails

Jul 04 2024 27 mins  
In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success.We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning.How will you apply these insights to avoid pitfalls and enhance your entrepreneurial journey?

E170: 4 Clever Marketing Strategies NO ONE is Speaking About

Jun 06 2024 30 mins  
In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales.We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with creative content in your marketing effo

Knowlton Nugget 066 - Qualifying in sales (E161)

May 27 2024 7 mins  
Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions!Full episode - E161: Skyrocket Your Sales: Discover 5 T

Knowlton Nugget 065 - The importance of relationships (E161)

May 20 2024 5 mins  
Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationships!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month