Business Badassery Podcast

Dec 11 2023 100 ep. 17 mins 16

Business Badassery Podcast artwork

Business Badassery: the audio advice column for your online business. Each week we answer questions our listeners submit. Without taking ourselves too seriously, we cover anything and everything to do with running, building or growing an online business. Got a question? Ask it here: https://bit.ly/2ZsvJ2A

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Season Wrap-Up, and What's Ahead.

Dec 11 2023 13 mins

What Lead Magnet Do I Create To Build My List?

Dec 04 2023 25 mins

This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've

Should I Revive My Blog or Start a Substack?

Nov 27 2023 14 mins

This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here!

How Many Offers Should I Have on My Site?

Nov 20 2023 15 mins

This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all.

Should I Create an Application Process for my Group Program?

Nov 13 2023 17 mins

Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers.

Why Are Fake Subscribers Cluttering Up My Email List!?

Nov 06 2023 8 mins

List building is critically important. What to do when the bots show up on your list in force? Where do they come from? Whatcan you do to get rid of them? We discussthese Qs, plus list health and strategy a bit too in this very short episode.

Help! I've Underquoted!

Oct 30 2023 13 mins

Scope creep. Mispriced projects. Unexpected challenges during a project. What's your responsibility and what falls to your client? This week we tackle a curly question for someone in the middle of a sticky project.

Working Through the Inevitable Content Creation Slump

Oct 23 2023 18 mins

This week we talk about creating content to keep yourself in front of your audience. What do you create, how do you stay motivated, what's it all in service of anyway? We address what to do when you're in a slump, where to find inspiration and why it's such an important part of your business growth.

What's Kirsty's Business Up To? Inside the Brain of a Launch Expert

Oct 16 2023 28 mins

This week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business, and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this tim

Feeling Pulled Between My Kids and My Business

Oct 09 2023 13 mins

We have a rather gut wrenching question today, that I'm sure many listeners can relate to. The question is: "I was asked to speak at a big in-person conference and I wanted to say yes so much. But it requires international travel and I just can't manage that at the moment with kids and family commitments. I'm feeling a little deflated. Any advice on how to navigate this feeling o