Design of AI: Improve how product teams leverage AI

Mar 06 2025 28 ep. 54 mins 6
Design of AI: Improve how product teams leverage AI Podcast artwork

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. designofai.substack.com/

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28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

Mar 06 2025 67 mins  
AI may replace many of our jobs. UX Research is one of the roles most at risk because the technology is increasingly automating many of the tasks.. John Whalen is one of the researchers working at the forefront of leveraging AI. He joins us to map out the future of research and how anyone in product can ride the AI-augmentation wave to better individual and team results. This is ep

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

Feb 27 2025 58 mins  
How are the world’s largest brands leveraging AI? Where are they getting the greatest ROI? What are the biggest fears and barriers to adopting AI at scale? To answer these questions we invited one of the world’s leading AI consultants to explain what’s happening today and shifts he expects in the near future. This is episode 27 and our guest is Jan Emmanuele, Director of Gene

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

Feb 13 2025 85 mins  
What we design and how we design are changing because of AI. It’s happening faster than anyone could imagine. Our guest Sara Vienna has been designing a new relationship with AI and she’s been doing it for years ahead of others.She is Chief Design Officer at Metalab, one of the top design consultancies in the world, she leads exceptional design talent who are leveraging AI to i

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

Jan 30 2025 53 mins  
Every product, design, and business decision we make is powered by insights. Will AI help all of us to make better strategic decisions? For two decades David Boyle has been working with the biggest brands in the world to deliver insights that inform global strategies. We discuss the future of insights & strategy in the era of AI. ➤ AI is transforming the speed and impact of r

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

Jan 22 2025 50 mins  
We’re two years into the GenAI era and there’s still plenty of uncertainty about how to best leverage AI to improve existing products. Ioana Teleanu will walk through her advice to designers and product teams looking to improve existing products. She was the lead designer, AI at Miro and runs the AI Goodies newsletter. This is episode 24 and we’re discussing how to leverage A

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

Dec 03 2024 52 mins  
Healthcare is crucial. Yet healthcare systems in North America are falling behind. That’s why healthcare is constantly highlighted as the industry that will most benefit from AI. What can other industries learn from healthcare’s past and future implementations of AI? Our guest is Spencer Dorn, the Vice Chair and Professor of Medicine at the University of North Carolina. This i

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

Nov 20 2024 52 mins  
After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

Nov 07 2024 62 mins  
After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on

20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

Oct 23 2024 61 mins  
What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making. In episode 20 we answer the questions that have been worrying designers and products teams: ➤ Which types of design will be autom

19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

Oct 09 2024 68 mins  
Sentient Design is the already-happening future of intelligent interfaces. Josh Clark & Veronika Kindred are here to discuss their upcoming book & vision of AI-powered experiences. In episode 19 the authors of the upcoming book, Sentient Design, tackle the biggest topics impacting product teams: ➤ The types of intelligent experiences that generative AI enables ➤ Moving