Dr Marketing Tips Podcast

Dec 04 2024 350 ep. 21 mins 65
Dr Marketing Tips Podcast artwork

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more. 

Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Using Content Marketing to Attract Patients Seeking to Age Well

Dec 04 2024 13 mins  
Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of t

Better Sleep, Better Workplace: How Sleep Impacts Your Practice’s Success

Nov 06 2024 13 mins  
In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain. Join us as we discuss how practice administrators can create a healthier, happier workplace by fostering

Spreading Cheer – Holiday Marketing Tips for Medical Practices

Oct 17 2024 17 mins  
The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your community.Tune In to Learn:Showing A

How Cause Marketing Helps Medical Practices

Sep 25 2024 11 mins  
Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valua

New FTC Rule on Online Reviews: What It Means for Healthcare Providers

Sep 18 2024 12 mins  
The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers. Join Jennifer and Corey as they discuss the implications of the FTC rule a

What’s Old is New Again with Digital TV Ads

Aug 28 2024 12 mins  
Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported ti

Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn

Aug 14 2024 17 mins  
LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the

Hiring Struggles at Your Practice? Sync Up Your HR & Marketing Teams

Jul 31 2024 16 mins  
The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026.For medical practices, this tran

Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!)

Jul 17 2024 10 mins  
A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences.The current HIPA

Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website)

Jun 19 2024 15 mins  
In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.Tu