Employer Branding Podcast

Nov 26 2024 309 ep. 27 mins 354

Employer Branding Podcast artwork

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting. Subscribe ==> https://employerbrandingpodcast.com Contact: [email protected]

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An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen

Nov 26 2024 18 mins

Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand. Mercedez Lockett-Hart is the Employer Brand Manager at Adyen. Mercedez Lockett-Hart

Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier

Oct 23 2024 29 mins

Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of Talent Attraction at Zapier. Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimbe

Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia

Sep 26 2024 26 mins

Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedI

How to Measure Your Employer Reputation, with Debbie Celado of CBRE

Aug 30 2024 29 mins

CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is VP, Global Talent Marketing at CBRE. D

Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE

Apr 25 2024 31 mins

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://

Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens

Mar 20 2024 24 mins

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/s

Defining Your Employer Brand, with Sandra Petschar of Booking.com

Feb 22 2024 22 mins

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin

Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group

Jan 25 2024 28 mins

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856

Metrics for Employer Brand Success, with Doug Kelsall of Experian

Dec 20 2023 27 mins

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/caree

Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific

Nov 22 2023 30 mins

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on