Employer Content Marketing

Sep 05 2024 112 ep. 30 mins 8

Employer Content Marketing Podcast artwork

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

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How to build an Employee Advocacy Programme

Sep 05 2024 28 mins

In this episode, I’m joined by Hassan, an expert in employer branding and employee engagement, to discuss how to create authentic employee advocacy programsgrammes that truly engage employees. We explore the importance of authenticity, the challenges of scaling, and practical strategies for turning your workforce into genuine brand advocates. Whether you’re in a small busines

Navigating the Evolving Employer Branding Landscape: Insights with Mike and Neil

Aug 13 2024 37 mins

In this episode, we chat with Mike and Neil about their latest report, “The Employer Brand and EVP Landscape Today.” Discover how the landscape has shifted since their last survey 2.5 years ago. We’ll tackle common misconceptions in employer marketing, the increasing role of internal communications in EVP, and the impact of AI. Tune in for practical insights and strategies th

Building Your LinkedIn Success with Matt Webster

Jul 31 2024 24 mins

What does the Shawshank Redemption and running your own business have in common? Matt Webster posted the answer on LinkedIn and I just had to get him on Employer Content Marketing to talk about it. Matt is a successful online marketer based in Rio de Janeiro. He shares his secrets to success through engaging LinkedIn content. Packed with hands-on tips, Episode 111 is perfect for

An actor’s take on storytelling in employer branding

Apr 04 2024 37 mins

Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an emotional connection. In Episode 110, I’m joined with actor, writer, voice-over artist (and old school friend!), Des Yankson. We chatted about Des’ exper

THIS is content marketing, with Joe Pulizzi

Mar 22 2024 27 mins

In Episode 109 we’re chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-million dollar business that helps organisations leverage the superpower that is content marketing. He’s the bestselling author of seven books including Cont

How can organisations build an effective in-house marketing model?

Feb 29 2024 9 mins

Many organisations choose to switch from agency to in-house when it comes to their marketing. While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can organisations build an in-house model that’s profitable, while solving the right problems? We’ve been catching up with David Angus recently to discuss all

What does “strategy” really mean?

Feb 22 2024 18 mins

“There is strategy, and then there is strategy.” Strategy is a term that all businesses use, but many can be misinterpreted. In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model, and how agencies can add value to clients looking to drive their strategy forward in the most effective way. Dave is Chief Strategy Officer of Curated

How can organisations create happier workplaces?

Feb 14 2024 38 mins

Happiness is fundamental to the success of any organisation, but often overlooked. So how can employers embrace this superpower? In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embrace to help their employees thrive. Matt is co-founder of The Happiness Index, author, business advisor and keynote speaker, so knows a thing or two when it co

How Do You Make EVP More Accessible?

Feb 07 2024 24 mins

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP, how content plays a key role in the process, and the principles to follow when developing an EVP to ensure a strong culture. Vicki has a range of experience

Onboarding: Creating Happy and Productive Employees

Jan 31 2024 33 mins

Technology has enhanced many aspects of business, including onboarding new employees. In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communication, and create a more engaging experience for new hires. The impact lasts longer than the first few weeks! Noel is Co-Founder of CA3 and Eli Onboarding so