Executive Conversations

Mar 17 2025 124 ep. 28 mins 2
Executive Conversations Podcast artwork

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

  Business
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How to align marketing and sales for shared accountability with Silvia Valencia

Mar 17 2025 28 mins  
In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also emphasize the importance of startin

Why Internal Buy-In is the Hardest Sale with Charlie Riley

Mar 03 2025 30 mins  
In this episode of Executive Conversations, Maeva Cifuentes speaks with Charlie Riley, Head of Marketing at OneScreen. They discuss the importance of establishing trust with internal stakeholders and the need to understand each department’s motivations so you can communicate the value of marketing in their terms. Charlie also shares insights into the challenges of being the firs

Making Trade-Offs in Go-to-Market Strategies with Mark Huber

Feb 03 2025 27 mins  
Mark and Maeva discuss navigating experiment overload in GTM strategies, emphasizing the need for trade-offs. The conversation covers the importance of aligning marketing and sales efforts, with a focus on multi-threaded outreach to decision-makers. Mark shares his approach to working closely with the VP of sales to present a united front to the co-founders. The episode explo

Building trust and authenticity in B2B marketing with Ana Laura Zain

Jan 20 2025 25 mins  
In this episode of Executive Conversations Ana Laura and Maeva discuss the importance of building relationships and connections with leadership and key stakeholders within an organization. She emphasizes the need to bridge the gap between marketing and sales, focusing on mutual understanding and collaboration to drive business growth. Ana Laura also highlights the role of data in s

Internal Marketing Strategies for GTM Leaders: Matt Klingbeil's Perspective

Jan 06 2025 28 mins  
Summary Executive Buy-In and Influence: Matt discusses the challenges of gaining executive buy-in and influence in a mid-market SaaS company. He emphasizes the importance of aligning marketing strategies with company goals and demonstrating ROI through data-driven storytelling. This involves convincing stakeholders that marketing initiatives are not only beneficial but necessary

Rewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza

Dec 16 2024 29 mins  
Summary Mohamed Reza shares insights into how he navigates executive conversations and aligns marketing strategies with long-term goals. Discusses the challenges of securing executive buy-in and how he overcomes these hurdles using data-driven storytelling. Explains his approach to presenting budgets in a way that aligns with company targets, even when they’re challenging

Earning a seat at the table: showcasing marketing's impact with Lauren Lang

Dec 02 2024 30 mins  
Summary Communicating value effectively: Emphasizing that communication happens not just at the speaker's mouth, but at the listener's ear. It’s essential for marketing leaders to think about how they communicate value to executives and ensure it’s framed in a way that resonates with the listener's perspective. The power of framing and narrative: Marketing leaders must frame

Building influence without direct authority in marketing with Shana Haynie @MoEngage

Sep 03 2024 28 mins  
“It’s not just about getting things done, but doing it in a way that doesn’t ruffle feathers while making sure people are on your side. “ Shana Haynie, Head of Content & Organic Growth at MoEngage In this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares her experience managing

The dynamics of reporting to different stakeholders with Lisa Vecchio

Aug 20 2024 31 mins  
“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitions, adjusting marketing strat

Creativity on a Budget with Jobylon's Tove Hernlund

Aug 13 2024 23 mins  
"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance of creative pr