Ahrefs Podcast

Nov 19 2024 22 ep. 90 mins 8
Ahrefs Podcast artwork

Tim Soulo (Ahrefs' CMO) interviews the most interesting people from the worlds of online business and digital marketing. There's a lot we can learn from them. So let's learn together!

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Turning a brand into a household name | Steven Kalifowitz (Crypto.com)

Nov 19 2024 106 mins  
How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions? Steven Kalifowitz is doing just that right now with @CryptoComOfficial . When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitt

How to make your brand show up everywhere | Fery Kaszoni (Search Intelligence Ltd)

Nov 06 2024 72 mins  
When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year. Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community. But it wasn't always that way. Fery shares his ups and downs as an

Can AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)

Oct 29 2024 115 mins  
Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so. But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide. Ever the AI skeptic, Tim Soul

How to turn leadership and coaching into a multi-million dollar business | Bryan Harris

Oct 22 2024 74 mins  
Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction
 01:02 Shifting

The $25M non-profit, open source platform taking on WordPress | John O'Nolan (Ghost)

Oct 15 2024 120 mins  
John O'Nolan worked as the Deputy Head of UX for WordPress for several years before he got fed up with the direction it was taking. He decided to launch a non-profit, open source platform called Ghost in 2013, and the response was overwhelmingly positive. With so much to unpack, there was a lot to discuss, including: 01:25 What it’s like to work for Wordpress 5:25 Launching

Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)

Aug 13 2024 102 mins  
What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out! Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably usi

Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)

Aug 06 2024 98 mins  
What happens when an SEO tool can't compete in SEO? That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland. In this epis

Meet the guy behind Detailed.com's viral research articles | Glen Allsopp (Detailed)

Jul 25 2024 118 mins  
Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com. Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're

Strategies for acquiring tens of thousands of customers | Andrus Purde (Outfunnel)

Jul 17 2024 86 mins  
How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture.

Shifting the digital PR paradigm | Alex Nigmatulin (PRNEWS.io)

Jul 12 2024 76 mins  
If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up signifi