Franchise Secrets Podcast

Mar 04 2025 100 ep. 44 mins 25

Franchise Secrets Podcast artwork

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

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Mom-and-Pop to Millions: How This Guy Scaled a Janitorial Business & Jersey Mike’s Franchise

Mar 04 2025 42 mins

Would you quit a stable six-figure job to clean toilets? Today's guest did! And he now runs multiple businesses, including a booming Jersey Mike’s franchise! In this episode, Erik Van Horn sits down with Evgeni Kopelevich, a former finance professional who transitioned into small business ownership, franchising, and passive investments. He shares his journey from corporate burnou

How Franchise Owners Can Grow & Protect Wealth With Caleb Guilliams

Feb 25 2025 41 mins

What if you could grow, protect, and access your money—tax-free—while building long-term wealth? In this episode, financial expert Caleb Guilliams joins Erik Van Horn to discuss how franchise owners and entrepreneurs can use life insurance as a powerful tool to maximize cash flow, reduce taxes, and create financial freedom. Don’t miss these game-changing strategies! Caleb is

Can You Really Get Rich Owning a Franchise? Debunking Myths

Feb 18 2025 33 mins

Is franchising really the secret to wealth, or is it just another risky business model? In this episode, Erik Van Horn takes a deep dive into franchise profitability, investment strategies, and common myths surrounding wealth-building in franchising. Erik shares real-life examples of franchisees who built multi-million dollar businesses and those who lost everything. He reveals wh

Buying a Franchise? Avoid These Costly Mistakes & Choose the Right One

Feb 11 2025 25 mins

Are you thinking about buying a franchise? Don't make costly mistakes that could drain your time, money, and energy! Learn how to research, validate, and choose the perfect franchise. In this episode, Erik Van Horn breaks down the step-by-step process of buying a franchise the right way. He shares how to properly evaluate a brand, avoid red flags in the Franchise Disclosure Documen

How Aaron Stokes Overcame $5.5M Debt & Built a $65M Business

Feb 04 2025 60 mins

What does it take to go from rock bottom to running a multimillion-dollar business? In this powerful episode, Erik Van Horn sits down with Aaron Stokes, an entrepreneur who transformed his early struggles into a thriving empire. From dropping out of school in eighth grade to building a multi-location auto repair business and a highly successful coaching company, Aaron’s journey i

The Franchisee Exit Blueprint: Sell Smart, Maximize Profits, and Avoid Regrets With Daniel Castellini

Jan 28 2025 37 mins

Are you thinking about selling your franchise? Whether it’s next year or years down the line, the key to a successful exit is preparing now. In this episode, Erik Van Horn and multi-brand franchisee Daniel Castellini reveal the insider secrets to maximizing your franchise’s value and attracting the right buyer. Erik and Dan dive into the challenges of preparing a franchise for

What Broke When Restore Hyper Wellness Grew Too Fast—and How They’re Course Correcting With Steven Welch

Jan 21 2025 39 mins

What breaks when a franchise scales too quickly, and how can it be fixed? In this eye-opening episode, Erik Van Horn talks with Steven (Steve) Welch, co-founder of Restore Hyper Wellness, about the hidden challenges of rapid franchise growth. Steve reveals the critical missteps as Restore expanded too fast, including leadership gaps, missing operational systems, and a lack of a cl

Is Franchising Rigged? Uncovering the Industry’s Biggest Controversies

Jan 14 2025 36 mins

Is the franchise industry as fair as it seems? From predatory contracts to overblown earnings claims, Erik Van Horn exposes the hidden truths franchisors don’t want you to know. If you're thinking about franchising, you need to hear this first! In this episode, Erik explores the most controversial aspects of franchising, which many avoid discussing. From predatory franchise contr

Is Absentee Franchise Ownership a Myth? (The Brutal Truth Nobody Is Talking About)

Jan 07 2025 40 mins

What does absentee ownership actually mean in franchising? Is it really possible, or is it just another myth in the industry? In this replay, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their raw and honest journey from hopeful semi-absentee franchisees to successful business partners. After experiencing the reality of burning thr

The ROI of Personal Branding for Franchisors and Franchisees With Entrepreneur Magazine's Jason Feifer

Dec 31 2024 48 mins

What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding. From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to