Franchise Secrets Podcast

Dec 03 2024 100 ep. 46 mins 26
Franchise Secrets Podcast artwork

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

  Business
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How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston

Dec 03 2024 24 mins  
What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational e

Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston

Nov 26 2024 20 mins  
What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW

From Hiring to Leading: Build Your Dream Virtual Team with Kasim Aslam

Nov 19 2024 43 mins  
How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent. Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your bus

How Responsible Franchising Drives Loyalty, Trust, and Profitability

Nov 12 2024 54 mins  
What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations. Joe discusses the role of private equity in fran

The REAL Relationship Dynamics Between Franchisors and Franchisees

Nov 05 2024 27 mins  
What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table. He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to e

The Key Hire That Helped This Franchise Owner Achieve Top Status

Oct 29 2024 48 mins  
What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed. In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business

How John Glazier Runs 8 Franchise Locations in Just 5-10 Hours a Week

Oct 22 2024 50 mins  
What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John’s unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and hig

Is My Business Franchisable? Key Questions You Must Ask (Part 2)

Oct 15 2024 62 mins  
Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera

Is My Business Franchisable? Key Questions You Must Ask (Part 1)

Oct 08 2024 49 mins  
Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions

Expert Strategies for a Winning Franchise Grand Opening With Brooke Budke

Oct 01 2024 57 mins  
Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success. In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experie