Go Beyond Fundraising: The Podcast for Nonprofits

Nov 09 2024 197 ep. 26 mins 20
Go Beyond Fundraising: The Podcast for Nonprofits artwork

Go Beyond Fundraising, a podcast brought to you by the Allgiance Group and Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.

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Beyond the Thank-You: How Technology and Transparency Drive Donor Loyalty

Nov 09 2024 47 mins  
It’s more important than ever to be transparent about how you use donations in your organization. Next-generation donors especially want an immediate return on their dollars. But there’s more to it than sending a thank-you email; getting creative with technology can make a significant difference. In this episode of the Go Beyond Fundraising podcast, Chief Strategy Officer

Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth

Oct 28 2024 53 mins  
The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura Hinrichsen about how nonprofi

How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round

Oct 13 2024 27 mins  
How is your nonprofit's brand significant in the lives of your loyal users? That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty. In this episode, learn how Cynthia has worked with some of the nonprofit indus

Uncovering Your Omnichannel ROI Through Attribution

Oct 08 2024 29 mins  
As you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message? Measuring an omnichannel campaign gives a holistic view of your engagement and performance. I

Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

Oct 02 2024 27 mins  
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication. A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your org

Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success

Sep 24 2024 28 mins  
As fundraisers, we’re trained to focus on the response to each campaign or effort. Every channel collects and analyzes data so you can optimize your messaging. But can you accurately say that a donor who doesn’t scan your postcard’s QR code doesn’t want direct mail? What about the person who received a text and then donated via email — is email really their preferred

Overwhelmed by an Omni-channel Approach? Crucial Concepts and Practical Tips for Real World Success

Sep 17 2024 33 mins  
Are you overwhelmed by omnichannel fundraising? As tricky as this approach can be, it’s crucial to build deeper loyalty with your constituents. On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omnichannel fundraising and marketing. We break down

Crisis Response Fundraising: Valuable Lessons Nonprofits Can Learn

Sep 11 2024 28 mins  
In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit leaders discuss lessons that nonprof

How Collaboration Between Marketing & Fundraising Departments Can Lead to Optimal Donor Experiences

Sep 03 2024 36 mins  
The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents. In this episode, Pursuant CEO, Trent Ricker spoke with Sue Citro, Chief Experience O

Warm Up Year-End Prospects with a Year-Round Ad Spend

Aug 21 2024 20 mins  
Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success. In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, Director of Advertising, disc