Higher Ed Matters

Feb 05 2024 37 ep. 27 mins 3

Higher Ed Matters Podcast artwork

Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours. Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency. Join us weekly as we discuss Higher Ed Matters.

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What does the future of student search look like?

Feb 05 2024 24 mins

Vinay Bhaskara, CollegeVine co-founder and chief strategy officer, recently made a bold claim in his Forbes.com article, 2023 Was the Worst Year in the History of Student Search. We catch up with him in this episode of Higher Ed Matters, where he shares compelling data that impacts the future of student search strategy. Interested in being on the show? Contact us! highered@mediacr

To Hybrid or Not To Hybrid

Jan 08 2024 26 mins

Employees want the freedom of a hybrid schedule. Employers want people back on campuses and in offices. Did the pandemic shift our values and leadership is simply out of touch? Is office flexibility unreasonable and harmful to the world of work? Gretchen Borzillo, SHRM-SCP, Vice President of HR & Operations at MediaCross joins the show to discuss these perspectives and our appr

Navigating Turbulence: Challenges in DEI in Higher Ed

Dec 18 2023 37 mins

In this episode, Stephanie Reed, Founder of Aspire2Higher & the A2H Movement, joins the show! Tune in for this insightful discussion as we delve into the challenges faced by higher education professionals in 2023. Discover the impact of recent policy changes, understand the implications for admissions processes, and explore the urgent need for a united front in advocating for t

Retention is Your New Student Pipeline

Dec 04 2023 42 mins

While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you could supplement your enrollment decline with students already familiar with your institution? Retention is not a new concept and is probably a

Targeted Precision: Recruiting Niche Audiences

Nov 20 2023 41 mins

“It takes a campus to recruit a student” has become the new “think outside the box.” But what does that really mean? Initial assumptions are the staff students interact with while touring campus or even those they will encounter during their enrollment journey, like the bursar, but campuses thrive on the shoulders of so many others. That’s where Adam Continenza, Marketing

The College Counselor POV

May 26 2023 37 mins

College and guidance counselors are the unsung heroes of the college search process and genuinely understand this generation's needs and wants better than most. We invite two St. Louis-area college counselors, Ivy Hartman, Post-High School Counselor; and Earl Macam, College Counselor, to the podcast to discuss trends they’re seeing with the different populations they serve. W

The Enrollment Manager President

May 19 2023 30 mins

In this episode, we talk with Dr. Stefanie Niles, President of Cottey College. As a former enrollment manager and NACAC president, she has a unique perspective and set of skills and experiences that aren’t traditionally held by college presidents. We’ll discuss her path to the presidency, her viewpoints on the future of higher education, and gain her advice for college presiden

Affordability vs. Value

May 12 2023 24 mins

Is your college affordable? Great! The bad news? Everyone else says theirs is, too. Josh Bistromowitz and Brent Hill of MediaCross discuss the pitfalls of this overused term in college marketing and give great insights on how colleges and universities can rethink how they communicate cost and value to prospective students. Interested in being on the show? Contact us! highered@medi

Gen Z Talks: Part Two — A Full Circle Moment

May 05 2023 22 mins

You heard from Keegan Umali, high school senior and proud Generation Z member, when she was in her early college search process at the end of her junior year. Just days before May 1 she makes her college decision, and comes to Higher Ed Matters to talk about how she got there. Interested in being on the show? Contact us! [email protected] Learn more about MediaCross on our

Good School, Good Podcast: Part Two

Apr 28 2023 36 mins

In part two of this week’s episode, we interview the students who host the Good School podcast, which seeks to elevate the voices and experiences of community college students across the country. Interested in being on the show? Contact us! [email protected] Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: