Hitting The Mark

Jan 23 2025 114 ep. 42 mins 30
Hitting The Mark Podcast artwork

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

  Business
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Hello Genius: Till Janczukowicz, Founder

Jan 23 2025 40 mins  
Till Janczukowicz founded Hello Genius, a new mentorship brand that kicks off its first program titled 'Spend a month with John Malkovich.'

BEZI: Ilay Karateke, Co-Founder

Oct 10 2024 54 mins  
Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast.

Rhone: Ben Checketts, Creative Director & Co-Founder

Aug 15 2024 53 mins  
Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.

Uncle Matt's Organic: Matt McLean, Founder

Jul 26 2024 49 mins  
Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange juice nationwide. Matt is hustling the same way he did 25 years ago with new product launches and market expansions happening as we speak.

Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders

Jul 01 2024 40 mins  
Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic.

Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO

Jun 11 2024 52 mins  
Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space. All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds.

Bumo: Joan Nguyen, Co-founder & CEO

May 17 2024 46 mins  
Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers. Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo brand very hands-on, strategic, and filled with raw authenticity.

Dirty Dough: Bennett Maxwell, Founder & Chairman

Apr 26 2024 41 mins  
Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.

Squared Away: Michelle Penczak, CEO & Founder

Apr 05 2024 39 mins  
Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year.

Ostroy: Alex Ostroy, Co-Founder & Creative Director

Mar 15 2024 39 mins  
Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.