Marketing & Coffee

Jan 24 2025 245 ep. 3 mins 4
Marketing & Coffee Podcast artwork

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.

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Is SEO Dead? Google’s AI and Core Update in 2025

Jan 24 2025 9 mins  
In this episode, we explore if SEO is dying or evolving with Google’s January 2025 Core Algorithm Update and the rise of AI-driven search. Discover how zero-click searches, behavioral trends, and the shift toward AI are transforming search engine optimization. Learn actionable strategies to adapt and stay ahead in this new digital landscape.

In-House Marketing vs Digital Agency: What Saves You More Money?

Jan 23 2025 9 mins  
Choosing between an in-house marketing team or a digital agency is one of the biggest decisions businesses face. This episode dives into the cost comparison, benefits of agency retainers, and why the hybrid approach might be the best solution for small businesses. Tune in to uncover the best strategy for maximizing ROI in 2025.

Search Max: Google’s Fix for Performance Max Flaws?

Jan 22 2025 9 mins  
Dive into the details of Google Ads’ new Search Max campaign type. In this episode, we explore how it addresses the shortcomings of Performance Max, from budget transparency to intent-based targeting. Learn what this means for your PPC strategy in 2025 and how advertisers can maximize ROI with the new features. Perfect for digital marketers looking to stay ahead.

DIY Ecommerce Businesses to Start in 2025

Jan 21 2025 15 mins  
Looking for the best DIY ecommerce business ideas? Tune in as we explore 25 profitable options you can start on Shopify. From handmade goods to digital products, discover how to find your niche, scale your business, and thrive in the online marketplace. Perfect for aspiring entrepreneurs and seasoned business owners alike.

AI Marketing Agencies: Scam or Game-Changer?

Jan 20 2025 13 mins  
AI marketing agencies are popping up everywhere, but are they delivering results or just scamming businesses? Learn the truth behind these agencies, the risks of AI-only strategies, and why the human touch still matters in marketing. Perfect for businesses navigating the AI revolution in 2025.

2025 Digital Marketing Budgets: Trends, Insights, and Strategies

Jan 17 2025 11 mins  
Explore how CMOs are planning their budgets for 2025, the challenges of rising ad costs, and the strategies to maximize ROI. Learn how to leverage platforms like Meta Ads, TikTok, and ChatGPT Search while staying competitive in an increasingly crowded digital landscape. Stay informed and optimize your marketing game!

Navigating 2025’s Privacy Laws for Advertisers

Jan 16 2025 13 mins  
New state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with innovative solutions like server-side tracking and first-party data strategies. Stay compliant and competitive—tune in now.

The Search Engine Shift: Google Falls Below 90% Market Share in 2024

Jan 15 2025 8 mins  
Google’s search market share has fallen below 90% for the first time in over a decade. In this episode, we discuss how AI-powered search engines, privacy-first platforms, and user frustration are changing the future of search. Discover what this means for businesses and marketers in 2025.

Top 10 AI Business Ideas for 2025

Jan 14 2025 11 mins  
The AI market is booming, and entrepreneurs are taking notice. In this episode, we break down 10 profitable AI business ideas to start in 2025. Learn how to leverage AI for content marketing, SEO, data analytics, and more. Plus, discover what caused some startups to fail in 2024 and how you can avoid their mistakes. Perfect for entrepreneurs, marketers, and tech enthusiasts.

Google Ads for Small Budgets: Unlocking Big Results

Jan 13 2025 12 mins  
Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs while maximizing results.