Marketing Spice

Dec 04 2023 8 ep. 2
Marketing Spice Podcast artwork

Marketing Spice is the podcast by Pimento, bringing you marketing and business insights from the Pimento agency network.

Pimento is a full service agency, supported by the UK’s largest community of independent digital & marketing agencies and consultants. As a result, we are able to tailor teams and create solutions to any specific brief. We firmly believe that agility can help drive our clients' profitability.

In this Podcast series, Marketing Spice, we look at the very latest marketing trends and insights, meet agency leaders across a variety of disciplines, and look at how brands and agencies are adopting to changing trends across every sector.

pimento.co.uk

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S2 Episode 2 - Consumer Behaviour

Dec 04 2023 33 mins  
In this episode, we explore the changing shape of consumer behaviour and what it means for brands. How has the relationship changed with consumers, and what do they now expect from brands? Paddy Woods talks through the changing landscape with Stuart Smith, MD of Mostly Media, and marketing consultant Lee Farrer.

S2 Episode 1 - The Metaverse

Jun 04 2023 61 mins  
The Metaverse. How do companies with limited budgets break into it? And how do you help people find the things you create there? Paddy Woods explores what the Metaverse holds for brands now and in the future, with industry experts Tom Maverly, Founder of Maverick Partners, Charles Stanton, Chief Marketing Officer for Forj, and Will Gadsby Peet, Co-Founder and Chief Strategy Officer

Episode 6 - Marketing in a Recession

Jul 14 2022 35 mins  
With the ongoing news of economic difficulties and the squeezed consumer, in this episode we’re diving into the challenges facing consumers, brands and agencies that are likely to come as we teeter on the edge of a recession. Paddy Woods is joined by Jon Goulding from Atomic, and Katharine Spence from Pagefield, to discuss what brands and agencies should be thinking about in the

Episode 5 - Travel, Tourism & Leisure Marketing Trends

May 12 2022 34 mins  
The travel sector has been one of the hardest hit in recent times, second guessing the market for the last two years. As the world now opens up, Paddy Woods is joined by Jon Walton from Spike, and Avvy Phull from Avvy Barter Consultancy, to discuss what travel companies should be thinking about as the build marketing strategies for the future.

Episode 4 - Future of FMCG

Mar 16 2022 31 mins  
The FMCG sector has seen unprecedented shifts in consumer behaviour in the last two years, and continues to do so. Paddy Woods is joined by Paul Hannagen from Gastronomic and Chris Thornhill from Growth Animals, to look at potential strategies and opportunities for FMCG brands in the year ahead.

Episode 3 - Future of Retail

Jan 19 2022 28 mins  
The retail sector has seen unprecedented change, with digital brands looking at traditional retail space, and traditional retailers looking to grow their digital presence. Paddy Woods is joined by Greg Valance from Honey, and Neil Yeomans from This Is Digital, to look at the year ahead with challenges and opportunities for brands in the retail sector.

Episode 2 - PR, Social and Influencers

Dec 02 2021 30 mins  
With the continued growth of influencer marketing, what do brands need to be thinking about when developing their PR, social and influencer marketing campaigns in 2022? Paddy Woods is joined by Tom Molyneux from KRPT and Kate Gibson from Cirkle, to look at the challenges and opportunities for brands across PR, social and influencer marketing campaigns the next 12 months.

Episode 1 - Digital Transformation

Oct 18 2021 28 mins  
How will brands have to change over the next year? In the first episode of Marketing Spice, host Patrick Woods talks through all aspects of digital transformation, and the challenges ahead for brands. Guests include Jon Reay from Rewrite Digital and Michael Ward from Third Foundation.