Mortgage Marketing Radio

Apr 09 2025 300 ep. 45 mins 174
Mortgage Marketing Radio Podcast artwork

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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Recession Looming? 3 Power Plays to Fill Your Pipeline Fast

Apr 09 2025 33 mins  
In this conversation, John Donnelly shares insights on sales leadership, the importance of referral partnerships, and effective strategies for engaging with Realtors and clients. He emphasizes the significance of follow-up, the power of teaching classes, and leveraging social media, particularly LinkedIn, to build relationships and grow business. John also discusses the role o

The ONE Thing You’re Not Doing (That’s Holding You Back)

Apr 03 2025 7 mins  
In this conversation, Geoff Zimpfer discusses that progress often feels slow and invisible, but it's during these quiet moments that momentum is built. Through real success stories, he illustrates how small, consistent actions lead to trust and referrals. TakeawaysYou're not alone in feeling like progress is slow.Momentum is built during quiet periods.Social visibility can lea

From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses

Mar 26 2025 47 mins  
In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. Ep

How to Turn Agent Classes into a 6-Figure Income

Mar 20 2025 48 mins  
Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.Done-for-You Realtor Classes – No more guessing what to teach!Coaching & C

The Ugly Truth About Mortgage Leads (And How to Fix It)

Mar 12 2025 37 mins  
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion. Machuca introduces innovative ad strategies and highlights the cost structure of lead generation ser

The #1 Sales Mistake Your Making That's Costing You $$$

Mar 05 2025 47 mins  
In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.' They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques. ⏰ Timestamps ⏰06:07 T

How to Buy Help Clients Buy Before They Sell

Feb 26 2025 33 mins  
In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-c

Stop Chasing Agents? [Voice Note]

Feb 21 2025 8 mins  
In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success. He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for o

How to Grow Production by 30% Teaching Agent Classes

Feb 19 2025 44 mins  
TakeawaysUsing agent classes to differentiate yourself from other loan officers.Approximately one-third of Nate's business comes from agents who attended his classes.Nate believes that presenting to a group is essential for success in sales.Social media is a powerful tool for engagement.Utilize private groups to foster community and learning.Balance in-person and virtual training f

100 Conversations in One Day

Feb 12 2025 33 mins  
In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions. Todd shares his experience with a 100-call challenge and highlights the upcoming Modern Mortgage and Real Estate Summit, which aims to provide actionable insig