The Business Behind Your Business

Oct 21 2024 149 ep. 26 mins 7
The Business Behind Your Business Podcast artwork

Conversations to help your business grow and thrive. It's like having your own board of expert advisors in your pocket. Join your host Paul Sweeney and our team of expert advisors as we take a deep dive into the problems (and solutions) faced by business owners. In our 15 to 20 minute podcasts, we’ll discuss information and advice from qualified, experienced professionals to help you create a great business. Running a business is hard. And no matter how experienced you are in your business you’ll run into unexpected issues. Whatever is happening to your business now, it has likely happened to plenty of business owners before. The Business Behind Your Business will be bringing the team of expert advisors to you, sharing their experience, tips and case studies to help you run a great business. Hear from expert advisors including Business Accountants, Business Advisors, Lawyers, Insurance Brokers, Finance Brokers, Information Technology (IT), Sales, Marketing, Human Resources, Financial Advisors, Business Restructuring, Business Turnaround, Systems Design and Implementation, and Strategic Planning.

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Cracking the Code: Quality Certification Simplified

Oct 21 2024 31 mins  
In this episode of "The Business Behind Your Business," host Paul Sweeney talks with John Mason from QualityIQ about the importance of quality certification and how it impacts businesses of all sizes. They explore the evolution of quality standards, particularly ISO 9001, and how they have shifted from being overly prescriptive to more flexible, allowing businesses to tailor their

Why 80% of Marketing Fails: The Strategic Missteps Businesses Make

Oct 07 2024 30 mins  
In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing expert Kerim El Gabaili to explore why 80% of marketing efforts fail for small and medium-sized businesses. Drawing on his experience as the Managing Director of a leading marketing agency, Kerim discusses how businesses often skip vital strategic steps, leading to poor outcomes. He emp

Scaling with Structure: Garrett Delph on Fixing Chaos in Business

Sep 24 2024 31 mins  
In this insightful episode, Paul Sweeney speaks with Garrett Delph, founder of Clarity Ops, about a common challenge many business owners face—micromanagement and its detrimental effects on scaling a business. Garrett explains how micromanagement stems from a lack of organizational infrastructure and accountability structures, often leading to stress, poor performance, and high e

From Overworked to Architect: Bradley Hamner's Blueprint for Business Freedom

Sep 09 2024 37 mins  
In this episode of "The Business Behind Your Business," host Paul Sweeney sits down with Bradley Hamner, a seasoned business growth coach and founder of Blueprint OS. Bradley shares his personal journey from being overwhelmed by the day-to-day grind of running a business to becoming the "architect" of a thriving, scalable company. They dive into the importance of systems, processes

Using AI for Business Success

Aug 26 2024 42 mins  
In this episode, we dive deep into the world of artificial intelligence (AI) with industry expert Josh Thomas, co-founder of Anabots AI. With over 15 years of entrepreneurial experience, Josh shares practical insights on how small and medium-sized business owners can harness the power of AI to boost efficiency, improve decision-making, and drive business growth. We debunk common AI

Smart Cost-Cutting Strategies to Boost Your Business Profits

Aug 14 2024 23 mins  
Discover proven cost-cutting strategies that can significantly increase your business profits without sacrificing quality. In this episode of 'The Business Behind Your Business,' we dive deep into practical tips and techniques to streamline your operations, reduce overheads, and drive sustainable growth.Some of the strategies include:Assess Current ExpensesNegotiate with SuppliersO

Spotting Employee Red Flags: Navigating Employment Challenges in SMEs

Jul 29 2024 44 mins  
Employee issues can drain time, resources, and morale from your business. By addressing these red flags early and effectively, you can maintain a positive workplace environment and ensure your business thrives. Our experts James Frank and Raj Nathoo discuss the common issues that arise with employees in small and medium-sized businesses.From legal compliance and the importance of c

Breaking Barriers: Overcoming Common Business Growth Excuses

Jul 16 2024 23 mins  
In this episode of "The Business Behind Your Business," host Paul Sweeney dives into the common excuses that hold business owners back from achieving profitable growth. What is stopping your business from achieving "Better Business Profits than 70% of Your Competition"?Paul explores actionable strategies to overcome these barriers. Discover how to move beyond the typical reasons fo

The Great Wealth Transfer

Jul 01 2024 34 mins  
In this episode of "The Business Behind Your Business," host Paul Sweeney discusses the concept of "The Great Wealth Transfer" with his guest, Inbam Devadason, a seasoned financial advisor with over 30 years of experience in the financial services industry. Paul and Inbam look at the significant demographic shift in business ownership in Australia, where over 50% of small business

Stay on Top of Your Numbers: Expert Tips for Small Business Owners

Jun 18 2024 24 mins  
In this episode of "The Business Behind Your Business," we discuss the critical importance of understanding your financial figures as the year comes to a close. With tax season approaching, maximising your returns and profits is crucial, but many business owners often overlook the need to stay on top of their financial data. We highlight the necessity of maintaining accurate and up